Phoenix New Media Announces Pre-installation Agreement with Samsung

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Phoenix New Media Announces Pre-installation Agreement with Samsung
Samsung GALAXY S5 phone and other soon-to-be-released Samsung 4G phones to include the "ifeng News" native app

BEIJING, April 24, 2014 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that the Company has signed an agreement with Samsung Electronics Co., Ltd. ("Samsung") to pre-install "ifeng News," one of the Company's native applications on Samsung GALAXY S5, the latest flagship smartphone in China. This agreement will allow Samsung phone users instant access to ifeng's latest premium news, current affairs coverage, and content from other verticals, such as finance, fashion, entertainment, and technology. Currently, "ifeng News" ranks among the top 5 news applications in terms of Daily Active Users (DAU) in China, according to iResearch.

The Samsung GALAXY S5 phone was officially launched in China on April 11, 2014. "ifeng News" is one of four third-party applications pre-installed on the GALAXY S5 phone in the China market. According to the agreement, "ifeng News" will also be pre-installed into other Samsung 4G phones in the next six months. Based on the market expections, the sales volume of the GALAXY S5 phones will be over 10 million units.

"We are very excited to cooperate with Samsung and offer their Chinese customers instant access to our quality media offering. With China's 'on-the-go' culture becoming ever so more pervasive, mobile strategies have taken center stage within Internet media companies. This cooperation highlights the progress we have made in building our mobile offering and user base, and will help us vie to become the 'go-to' source for differentiated news content on mobile devices in China, further solidifying our mobile edge," said Mr. Shuang Liu, the CEO of the Company.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile, and TV channels in China.  Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media's platform includes its channel, consisting of its website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company's reliance on online advertising and MVAS for the majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and service offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F-1, as amended, and its annual report on Form 20-F. All information provided in this press release is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Matthew Zhao

ICR, Inc.
Jeremy Peruski
Tel: +1 (646) 405-4883

SOURCE Phoenix New Media Limited

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