Yusheng Sun served as Chief Executive Officer of Phoenix New Media Limited (NYSE:FENG) from March 2023 to May 2026, and as a Director and Chairman of the Board of Directors from August 2021 to May 2026. Mr. Sun also held various positions at Phoenix Media Investment (Holdings) Limited (“PMI”), our parent company, from February 2021 to May 2026, including Executive Director, Deputy Chief Executive Officer, Editor-in-Chief, and member of the Nomination Committee.

Mr. Sun previously served at China Central Television for more than 30 years. He held various senior positions, including Vice President, Deputy Editor-in-Chief, and Director of the News Center, and accumulated extensive experience and an distinguished reputation in the television broadcasting industry. Mr. Sun has received numerous awards and recognitions, including the “Top Ten Outstanding Youth in China” in 1995 and the State Council Special Allowance. In 2017, he was elected as the Vice President of the Asia-Pacific Broadcasting Union (“ABU”), becoming the first Chinese national to hold a senior official position in the ABU. Mr. Sun is a Doctoral Advisor and part-time Professor at Tsinghua University and Renmin University of China. He graduated from Jilin University with a Bachelor's degree in Economics and holds the professional qualification of Senior Editor granted by the Ministry of Radio, Film, and Television, China. His book "Ten Years" has had a profound influence on the academic and media fields, and is a designated extracurricular reading for many journalism college students.