UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF THE

SECURITIES EXCHANGE ACT OF 1934

 

August 12, 2013

 


 

Commission File Number: 001-35158

 

PHOENIX NEW MEDIA LIMITED

 

Sinolight Plaza, Floor 16

No. 4 Qiyang Road

Wangjing, Chaoyang District, Beijing, 100102

People’s Republic of China

 (Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

 

Form 20-F           x           Form 40-F           o          

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  o

 

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 

Yes  o                                           No         x        

 

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):  N/A

 

 

 



 

TABLE OF CONTENTS

 

Exhibit 99.1 — Press release: Phoenix New Media Reports Second Quarter 2013 Unaudited Financial Results

 

2



 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

PHOENIX NEW MEDIA LIMITED

 

 

 

By:

/s/ Ya LI

 

Name:

Ya LI

 

Title:

Chief Operating Officer

 

 

Date: August 12, 2013

 

 

3


 

Exhibit 99.1

 

Phoenix New Media Reports Second Quarter 2013 Unaudited Financial Results

 

2Q13 Total Revenues Up 28.5% YOY

2Q13 Net Advertising Revenues Up 41.9% YOY

2Q13 Net Income attributable to Phoenix New Media Limited Up 121.1% YOY

Live Conference Call to be Held at 8:00 PM U.S. Eastern Time on August 12

 

BEIJING, China, August 12, 2013 — Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (Phoenix New Media”,ifeng” or the “Company”), today announced its unaudited financial results for the second quarter ended June 30, 2013.

 

Second Quarter 2013 Highlights

 

·                  Total revenues increased by 28.5% year-over-year to RMB364.2 million (US$59.3 million), driven by a 41.9% increase in net advertising revenues, and a 14.0% increase in paid service revenues.

·                  Net income attributable to Phoenix New Media Limited increased by 121.1% year-over-year to RMB77.4 million (US$12.6 million).

·                  Adjusted net income attributable to Phoenix New Media Limited1 increased by 120.4% year-over-year to RMB83.6 million (US$13.6 million).

·                  Adjusted net income per diluted ADS2 increased by 130.0% year-over-year to RMB1.08 (US$0.18).

 

“We are very excited to report a strong quarter with revenues growing by 28.5% year-over-year, exceeding our previous guidance. Moreover, improving operational efficiency from our convergence model helped drive margin expansion which led to net income growth on both a GAAP and non-GAAP basis more than doubling year-over-year,” said Mr. Shuang Liu, CEO of Phoenix New Media. “By utilizing our premium content, we have developed product and market solutions across our portal, video and mobile platforms, which further enhanced the synergy effect inherent in our convergence model.

 

Mr. Liu continued, “going forward, our focus will be to further enhance the user experience through product improvements and expansion, helping to leverage our diverse platform and generate long-term growth.  As media consumption continues to increase on mobile devices, our convergence model and proprietary content are both uniquely positioned to capitalize on this growing trend and provide Chinese internet users with their desired content on any device.

 


1 An explanation of the Company’s non-GAAP financial measures is included in the section entitled “Use of Non-GAAP Financial Measures” below, and the related reconciliations to GAAP financial measures are presented in the accompanying “Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures”.

 

2 “ADS” is American Depositary Share. Each ADS represents eight Class A ordinary shares.

 

1



 

Second Quarter 2013 Financial Results

 

REVENUES

 

Total revenues for the second quarter of 2013 increased by 28.5% to RMB364.2 million (US$59.3 million) from RMB283.4 million in the second quarter of 2012.

 

Net advertising revenues, calculated net of advertising agency service fees, for the second quarter of 2013 increased by 41.9% to RMB209.5 million (US$34.1 million) from RMB147.6 million in the second quarter of 2012, primarily due to an increase in average revenue per advertiser (“ARPA”) of 9.2% to RMB710,200 (US$115,700) and an increase in the total number of advertisers of 30.0% to 295.

 

Paid service revenues3 for the second quarter of 2013 increased by 14.0% to RMB154.7 million (US$25.2 million) from RMB135.8 million in the second quarter of 2012. Mobile value-added services (“MVAS”)4 revenues remained stable at RMB131.5 million (US$21.4 million) in the second quarter of 2013, compared with RMB131.0 million in the second quarter of 2012 due to the weak user demand for 2G text message based pay-per-view services. Games and others5 revenues increased by 387.4% to RMB23.2 million (US$3.8 million) in the second quarter of 2013 from RMB4.8 million in the second quarter of 2012, primarily driven by the increase in revenues generated from the web-based games on the Company’s game platform.

 

COST OF REVENUES AND GROSS PROFIT

 

Cost of revenues for the second quarter of 2013 increased by 10.2% to RMB173.4 million (US$28.3 million) from RMB157.3 million in the second quarter of 2012, primarily due to increase in content and operational costs, bandwidth costs, and sales taxes and surcharges, offset by a decrease in revenue sharing fees. Revenue sharing fees to telecom operators and channel partners decreased to RMB68.0 million (US$11.1 million) in the second quarter of 2013 from RMB72.8 million in the second quarter of 2012, primarily due to the decrease in WVAS revenues. Content and operational costs increased to RMB64.2 million (US$10.5 million) in the second quarter of 2013 from RMB50.5 million in the second quarter of 2012 due to the increase in staff-related costs. Bandwidth costs increased to RMB20.2 million (US$3.3 million) in the second quarter of 2013 from RMB16.7 million in the second quarter of 2012, primarily due to the greater demand for live broadcasting video content and the significant growth in user traffic. Sales taxes and surcharges increased to RMB21.1 million (US$3.4 million) in the second quarter of 2013 from RMB17.3 million in the second quarter of 2012. Share-based compensation expenses included in cost of revenues was RMB1.9 million (US$0.3 million) in the second quarter of 2013 as compared to RMB0.7 million in the second quarter of 2012. The year-over-year increase in share-based compensation expenses was primarily due to the stock options newly granted in 2013.

 


3 In 2013, the Company adjusted paid service revenues classification from previously mobile Internet value-added services, or MIVAS, and video value-added services, or VVAS, into currently mobile value-added services, or MVAS, and games and others.

 

4 MVAS includes wireless value-added services, or WVAS, mobile video, mobile digital reading, and mobile games through telecom operators’ platforms.

 

5 Games and others includes web-based games, content sales, and other online and mobile paid services through the Company’s own platforms.

 

2



 

Gross profit for the second quarter of 2013 increased by 51.4% to RMB190.8 million (US$31.1 million) from RMB126.1 million in the second quarter of 2012. Gross margin for the second quarter of 2013 increased to 52.4% from 44.5% in the second quarter of 2012, mainly due to the increased revenue contribution from advertising, mobile video, mobile games and web-based games. Adjusted gross margin, which excludes share-based compensation expenses, increased to 52.9% in the second quarter of 2013 from 44.7% in the second quarter of 2012.

 

OPERATING EXPENSES AND INCOME FROM OPERATIONS

 

Total operating expenses for the second quarter of 2013 increased by 32.0% to RMB120.2 million (US$19.6 million) from RMB91.0 million in the second quarter of 2012. The increase in operating expenses was primarily attributable to the increase in staff-related costs, and expenses associated with the Company’s marketing and promotions. Share-based compensation expenses included in operating expenses was RMB4.2 million (US$0.7 million) in the second quarter of 2013 as compared to RMB2.2 million in the second quarter of 2012. The year-over-year increase in share-based compensation expenses was primarily due to the stock options newly granted in 2013.

 

Income from operations for the second quarter of 2013 increased by 101.5% to RMB70.6 million (US$11.5 million) from RMB35.1 million in the second quarter of 2012. Operating margin for the second quarter of 2013 increased to 19.4% from 12.4% in the second quarter of 2012, mainly due to the increased revenue contribution from advertising, mobile video, mobile games and web-based games.

 

Adjusted income from operations for the second quarter of 2013, which excludes share-based compensation expenses, increased by 102.3% to RMB76.8 million (US$12.5 million) from RMB38.0 million in the second quarter of 2012. Adjusted operating margin for the second quarter of 2013 increased to 21.1% from 13.4% in the second quarter of 2012.

 

FOREIGN CURRENCY EXCHANGE (LOSS) GAIN AND INTEREST INCOME

 

Foreign currency exchange gain for the second quarter of 2013 was RMB10.0 million (US$1.6 million), as compared to an exchange loss of RMB3.5 million in the second quarter of 2012. The foreign currency exchange gain for the second quarter of 2013 was mainly attributable to RMB appreciation against the U.S. dollar during the period. The majority of the proceeds from our IPO has been converted into RMB and is being held by Cayman parent company whose functional currency is U.S. dollar. Interest income for the second quarter of 2013 was RMB7.5 million (US$1.2 million), as compared to RMB8.6 million in the second quarter of 2012.

 

NET INCOME

 

Net income attributable to Phoenix New Media Limited for the second quarter of 2013 increased by 121.1% to RMB77.4 million (US$12.6 million) from RMB35.0 million in the second quarter of 2012. Net margin for the second quarter of 2013 increased to 21.3% from 12.4% in second quarter of 2012.

 

3



 

Net income per diluted ADS in the second quarter of 2013 increased by 130.7% to RMB1.00 (US$0.16) from RMB0.43 in the second quarter of 2012.

 

Adjusted net income attributable to Phoenix New Media Limited for the second quarter of 2013, which excludes share-based compensation expenses, increased by 120.4% to RMB83.6 million (US$13.6 million) from RMB37.9 million in the second quarter of 2012. Adjusted net margin for the second quarter of 2013 increased to 23.0% from 13.4% in the second quarter of 2012. Adjusted net income per diluted ADS in the second quarter of 2013 increased by 130.0% to RMB1.08 (US$0.18) from RMB0.47 in the second quarter of 2012.

 

For the second quarter of 2013, the Company’s weighted average number of ADSs used in computing diluted net income per ADS was 77,711,587.

 

Business Outlook

 

For the third quarter of 2013, the Company expects its total revenues to be between RMB367 million and RMB382 million. Net advertising revenues are expected to be between RMB207 million and RMB217 million. Paid service revenues are expected to be between RMB160 million and RMB165 million. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which are subject to change.

 

Share Repurchase Program

 

As of July 10, 2013, the Company completed the US$20 million share repurchase program authorized by its board of directors in August 2012. Under the program, the Company repurchased an aggregate of 4,798,269 ADSs at an average price of approximately US$4.14 per ADS.

 

Conference Call Information

 

The Company will hold a conference call at 8:00p.m. U.S. Eastern Time on August 12, 2013 (August 13, 2013 at 8:00a.m. Beijing / Hong Kong time) to discuss its second quarter 2013 financial results and operating performance.

 

To participate in the call, please dial the following numbers:

 

International:

+6567239385

 

Mainland China:

4001200654

 

Hong Kong:

+85230512745

 

United States:

+18456750438

 

Conference ID:

22639820

 

 

A replay of the call will be available through August 19, 2013 by dialing the following numbers:

 

International:

+61281990299

 

Mainland China:

4001200932

 

Hong Kong:

+85230512780

 

United States:

+16462543697

 

Conference ID:

22639820

 

 

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com

 

4



 

Use of Non-GAAP Financial Measures

 

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (GAAP), Phoenix New Media Limited uses adjusted gross profit, adjusted gross margin, adjusted income from operations, adjusted operating margin, adjusted net income attributable to Phoenix New Media Limited, adjusted net margin and adjusted net income per diluted ADS, each of which is a non-GAAP financial measure. Adjusted gross profit is gross profit excluding share-based compensation expenses. Adjusted gross margin is adjusted gross profit divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation expenses. Adjusted operating margin is adjusted income from operations divided by total revenues. Adjusted net income attributable to Phoenix New Media Limited is net income attributable to Phoenix New Media Limited excluding share-based compensation expenses. Adjusted net margin is adjusted net income attributable to Phoenix New Media Limited divided by total revenues. Adjusted net income per diluted ADS is adjusted net income attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation adds clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income to obtain a better understanding of its operating performance. It uses this non-GAAP financial measure for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for its investors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation expenses, which have been and will continue to be significant recurring expenses in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from or as an alternative to the financial measure prepared in accordance with U.S. GAAP.

 

Exchange Rate

 

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.1374 to US$1.00, the noon buying rate in effect on June 30, 2013 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

 

5



 

About Phoenix New Media Limited

 

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China.  Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media’s platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

 

Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20-F and 6-K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company’s reliance on online advertising and MVAS for the majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and service offerings; the Company’s reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. 

 

6



 

Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F-1, as amended, and its annual report on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

 

For investor and media inquiries please contact:

Phoenix New Media Limited

Matthew Zhao

Email: investorrelations@ifeng.com

 

ICR, Inc.

Jeremy Peruski

Tel: +1 (646) 405-4883

Email: investorrelations@ifeng.com

 

7



 

Phoenix New Media Limited

Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

 

 

December 31,

 

June 30,

 

June 30,

 

 

 

2012

 

2013

 

2013

 

 

 

RMB

 

RMB

 

US$

 

 

 

Audited*

 

Unaudited

 

Unaudited

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

 

Cash and cash equivalents

 

916,169

 

1,094,951

 

178,406

 

Restricted cash

 

 

1,000

 

163

 

Term deposits

 

235,000

 

55,608

 

9,061

 

Accounts receivable, net

 

280,987

 

322,022

 

52,469

 

Amounts due from related parties

 

63,811

 

145,178

 

23,655

 

Prepayment and other current assets

 

42,557

 

38,493

 

6,272

 

Deferred tax assets

 

17,504

 

20,122

 

3,278

 

Total current assets

 

1,556,028

 

1,677,374

 

273,304

 

Non-current assets:

 

 

 

 

 

 

 

Property and equipment, net

 

102,547

 

98,421

 

16,036

 

Intangible assets, net

 

9,488

 

9,389

 

1,530

 

Other non-current assets

 

13,104

 

12,240

 

1,994

 

Total non-current assets

 

125,139

 

120,050

 

19,560

 

Total assets

 

1,681,167

 

1,797,424

 

292,864

 

 

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

 

Accounts payable

 

154,637

 

172,184

 

28,055

 

Amounts due to related parties

 

1,806

 

19,395

 

3,160

 

Advances from customers

 

5,884

 

16,125

 

2,627

 

Taxes payable

 

40,156

 

49,502

 

8,066

 

Salary and welfare payable

 

63,631

 

69,562

 

11,334

 

Accrued expenses and other current liabilities

 

40,717

 

52,106

 

8,490

 

Total current liabilities

 

306,831

 

378,874

 

61,732

 

Long-term liabilities

 

7,996

 

9,999

 

1,629

 

Total liabilities

 

314,827

 

388,873

 

63,361

 

 

 

 

 

 

 

 

 

Shareholders’ equity

 

 

 

 

 

 

 

Class A ordinary shares

 

19,575

 

18,597

 

3,030

 

Class B ordinary shares

 

22,053

 

22,053

 

3,593

 

Additional paid-in capital

 

1,785,597

 

1,735,772

 

282,819

 

Treasury stock

 

(112

)

(9,884

)

(1,610

)

Statutory reserves

 

31,985

 

31,985

 

5,211

 

Accumulated deficit

 

(455,810

)

(339,165

)

(55,262

)

Accumulated other comprehensive loss

 

(36,948

)

(50,807

)

(8,278

)

Total shareholders’ equity

 

1,366,340

 

1,408,551

 

229,503

 

Total liabilities and shareholders’ equity

 

1,681,167

 

1,797,424

 

292,864

 

 


* Derived from audited financial statements included in the Company’s Form 20-F dated April 26, 2013.

 

8



 

Phoenix New Media Limited

Condensed Consolidated Statements of Comprehensive Income

(Amounts in thousands, except for number of shares and per share (or ADS) data)

 

 

 

Three Months Ended

 

Six Months Ended

 

 

 

June 30,

 

March 31,

 

June 30,

 

June 30,

 

June 30,

 

June 30,

 

June 30,

 

 

 

2012

 

2013

 

2013

 

2013

 

2012

 

2013

 

2013

 

 

 

RMB

 

RMB

 

RMB

 

US$

 

RMB

 

RMB

 

US$

 

 

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising revenues

 

147,603

 

166,446

 

209,520

 

34,138

 

276,501

 

375,966

 

61,258

 

Paid service revenues

 

135,777

 

114,931

 

154,728

 

25,211

 

245,951

 

269,659

 

43,937

 

Total revenues

 

283,380

 

281,377

 

364,248

 

59,349

 

522,452

 

645,625

 

105,195

 

Cost of revenues

 

(157,313

)

(143,854

)

(173,422

)

(28,257

)

(292,337

)

(317,276

)

(51,696

)

Gross profit

 

126,067

 

137,523

 

190,826

 

31,092

 

230,115

 

328,349

 

53,499

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing expenses

 

(37,218

)

(55,092

)

(64,406

)

(10,494

)

(76,700

)

(119,498

)

(19,470

)

General and administrative expenses

 

(31,591

)

(24,832

)

(29,320

)

(4,777

)

(48,975

)

(54,152

)

(8,823

)

Technology and product development expenses

 

(22,208

)

(25,625

)

(26,457

)

(4,311

)

(42,199

)

(52,082

)

(8,487

)

Total operating expenses

 

(91,017

)

(105,549

)

(120,183

)

(19,582

)

(167,874

)

(225,732

)

(36,780

)

Income from operations

 

35,050

 

31,974

 

70,643

 

11,510

 

62,241

 

102,617

 

16,719

 

Other income:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest income

 

8,554

 

6,891

 

7,502

 

1,222

 

17,316

 

14,393

 

2,345

 

Foreign currency exchange (loss)/gain

 

(3,474

)

2,173

 

9,969

 

1,624

 

(2,716

)

12,142

 

1,978

 

Others, net

 

1,487

 

3,286

 

1,368

 

224

 

3,014

 

4,654

 

759

 

Income before tax

 

41,617

 

44,324

 

89,482

 

14,580

 

79,855

 

133,806

 

21,801

 

Income tax expense

 

(6,595

)

(5,120

)

(12,041

)

(1,962

)

(11,900

)

(17,161

)

(2,796

)

Net income attributable to Phoenix New Media Limited

 

35,022

 

39,204

 

77,441

 

12,618

 

67,955

 

116,645

 

19,005

 

Other comprehensive income/(loss), net of tax: foreign currency translation adjustment

 

4,712

 

(2,326

)

(11,533

)

(1,879

)

3,666

 

(13,859

)

(2,258

)

Comprehensive income attributable to Phoenix New Media Limited

 

39,734

 

36,878

 

65,908

 

10,739

 

71,621

 

102,786

 

16,747

 

Net income attributable to Phoenix New Media Limited

 

35,022

 

39,204

 

77,441

 

12,618

 

67,955

 

116,645

 

19,005

 

Net income per Class A and Class B ordinary share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

0.06

 

0.06

 

0.13

 

0.02

 

0.11

 

0.19

 

0.03

 

Diluted

 

0.05

 

0.06

 

0.12

 

0.02

 

0.10

 

0.19

 

0.03

 

Net income per ADS (1 ADS represents 8 Class A ordinary shares):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

0.45

 

0.51

 

1.02

 

0.17

 

0.87

 

1.53

 

0.25

 

Diluted

 

0.43

 

0.50

 

1.00

 

0.16

 

0.84

 

1.49

 

0.24

 

Weighted average number of Class A and Class B ordinary shares used in computing net income per share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

627,803,220

 

615,007,701

 

608,449,218

 

608,449,218

 

626,059,822

 

611,710,342

 

611,710,342

 

Diluted

 

648,612,661

 

630,226,349

 

621,692,696

 

621,692,696

 

648,747,833

 

625,941,405

 

625,941,405

 

 

9



 

Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

 

 

 

Three Months Ended June 30, 2012

 

Three Months Ended March 31, 2013

 

Three Months Ended June 30, 2013

 

 

 

 

 

Non-GAAP

 

 

 

 

 

Non-GAAP

 

 

 

 

 

Non-GAAP

 

 

 

 

 

GAAP

 

Adjustments(1)

 

Non-GAAP

 

GAAP

 

Adjustments(1)

 

Non-GAAP

 

GAAP

 

Adjustments(1)

 

Non-GAAP

 

 

 

RMB

 

RMB

 

RMB

 

RMB

 

RMB

 

RMB

 

RMB

 

RMB

 

RMB

 

 

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Gross profit

 

126,067

 

677

 

126,744

 

137,523

 

606

 

138,129

 

190,826

 

1,931

 

192,757

 

Gross margin

 

44.5

%

 

 

44.7

%

48.9

%

 

 

49.1

%

52.4

%

 

 

52.9

%

Income from operations

 

35,050

 

2,903

 

37,953

 

31,974

 

(544

)

31,430

 

70,643

 

6,156

 

76,799

 

Operating margin

 

12.4

%

 

 

13.4

%

11.4

%

 

 

11.2

%

19.4

%

 

 

21.1

%

Net income attributable to Phoenix New Media Limited

 

35,022

 

2,903

 

37,925

 

39,204

 

(544

)

38,660

 

77,441

 

6,156

 

83,597

 

Net margin

 

12.4

%

 

 

13.4

%

13.9

%

 

 

13.7

%

21.3

%

 

 

23.0

%

Net income per ADS—diluted

 

0.43

 

 

 

0.47

 

0.50

 

 

 

0.49

 

1.00

 

 

 

1.08

 

Weighted average number of ADSs used in computing diluted net income per ADS

 

81,076,583

 

 

 

81,076,583

 

78,778,294

 

 

 

78,778,294

 

77,711,587

 

 

 

77,711,587

 

 


(1) Non-GAAP adjustment is only to exclude share-based compensation expenses.

 

Details of cost of revenues is as follows:

 

 

 

Three Months Ended

 

 

 

June 30,

 

March 31,

 

June 30,

 

June 30,

 

(Amounts in thousands)

 

2012

 

2013

 

2013

 

2013

 

 

 

RMB

 

RMB

 

RMB

 

US$

 

 

 

Unaudited

 

Unaudited

 

Unaudited

 

Unaudited

 

Revenue sharing fees

 

72,775

 

49,513

 

67,962

 

11,073

 

Content and operational costs

 

50,530

 

57,082

 

64,172

 

10,456

 

Bandwidth costs

 

16,739

 

18,442

 

20,231

 

3,296

 

Sales taxes and surcharges

 

17,269

 

18,817

 

21,057

 

3,432

 

Total cost of revenues

 

157,313

 

143,854

 

173,422

 

28,257

 

 

10