Form 6-K
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

November 20, 2012

 

 

Commission File Number: 001-35158

 

 

PHOENIX NEW MEDIA LIMITED

 

 

Sinolight Plaza, Floor 16

No. 4 Qiyang Road

Wangjing, Chaoyang District, Beijing, 100102

People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F  x            Form 40-F  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ¨

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes  ¨             No  x

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A

 

 

 


Table of Contents

TABLE OF CONTENTS

 

Exhibit 99.1 –

   Press release: Phoenix New Media Reports Third Quarter 2012 Unaudited Financial Results    1

 

2


Table of Contents

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  PHOENIX NEW MEDIA LIMITED
  By:  

/s/ Qianli LIU

  Name:   Qianli LIU
  Title:   Chief Financial Officer
Date: November 20, 2012    

 

3

Press release: Phoenix New Media Reports Third Quarter 2012

Exhibit 99.1

Phoenix New Media Reports Third Quarter 2012 Unaudited Financial Results

3Q12 Net Advertising Revenues Up 11.4% YOY

Live Conference Call to be Held at 8:00 PM U.S. Eastern Time on November 20

BEIJING, China, November 20, 2012 – Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (“Phoenix New Media”, “ifeng” or the “Company”), today announced its unaudited financial results for the third quarter ended September 30, 2012.

Third Quarter 2012 Highlights

 

   

Total revenues increased by 5.8% year-over-year to RMB286.4 million (US$45.6 million), driven by an 11.4% increase in net advertising revenues.

 

   

Net income attributable to Phoenix New Media was RMB11.5 million (US$1.8 million), as compared to RMB56.8 million in the third quarter of 2011.

 

   

Adjusted net income attributable to Phoenix New Media1 was RMB14.1 million (US$2.2 million), as compared to RMB61.5 million in the third quarter of 2011.

Mr. Shuang Liu, CEO of Phoenix New Media, stated, “Even though our advertising business continued to experience softness due to the uncertainty of the macro-economic situation, advertisers continued to demonstrate confidence in our media platform by increasing their average spending on our platform by nearly 36% year-over-year. This increase was a direct result of our premium content which generated over 110% year-over-year growth to 38 million in ifeng’s daily unique visitors in September, the growth of which continued to significantly outpace our peers, according to iResearch. Looking forward, we remain confident that once the macro-economic situation stabilizes, we can expect stabilization in the overall advertising business, providing us improved visibility in the coming quarters.”

Third Quarter 2012 Financial Results

REVENUES

Total revenues for the third quarter of 2012 increased by 5.8% to RMB286.4 million (US$45.6 million) from RMB270.8 million in the third quarter of 2011.

Net advertising revenues, calculated net of advertising agency service fees, for the third quarter of 2012 increased by 11.4% to RMB140.5 million (US$22.4 million) from RMB126.2 million in the third quarter of 2011, primarily due to an increase in average revenue per advertiser (“ARPA”) of 35.5% to RMB585,500 (US$93,100) for 240 total advertisers.

 

1 

An explanation of the Company’s non-GAAP financial measures is included in the section entitled “Use of Non-GAAP Financial Measures” below, and the related reconciliations to GAAP financial measures are presented in the accompanying “Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures”.

 

1


Paid service revenues for the third quarter of 2012 increased by 0.9% to RMB145.8 million (US$23.2 million) from RMB144.6 million in the third quarter of 2011. Mobile Internet and value-added services (“MIVAS”)2 revenues decreased by 7.0% to RMB125.5 million (US$20.0 million) in the third quarter of 2012 from RMB134.9 million in the third quarter of 2011 due to the expected decrease in sales from 2G text message based pay-per-view services. Video value-added services (“video VAS”) revenues increased by 109.9% to RMB20.4 million (US$3.2 million) in the third quarter of 2012 from RMB9.7 million in the third quarter of 2011, primarily due to an expansion in video VAS user base across the three major telecom operators in China.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues for the third quarter of 2012 increased by 14.5% to RMB173.9 million (US$27.7 million) from RMB151.9 million in the third quarter of 2011. Revenue sharing fees to telecom operators and channel partners decreased to RMB79.4 million (US$12.6 million) in the third quarter of 2012 from RMB89.1 million in the third quarter of 2011, primarily due to the decrease in MIVAS revenues. Content and operational costs increased to RMB60.1 million (US$9.6 million) in the third quarter of 2012 from RMB37.9 million in the third quarter of 2011 due to the increase in staff-related costs, office rental fees, as well as the increase in content production and acquisition costs. Bandwidth costs increased to RMB20.2 million (US$3.2 million) in the third quarter of 2012 from RMB9.5 million in the third quarter of 2011 primarily due to the significant growth in user traffic. Sales tax and surcharges decreased to RMB14.2 million (US$2.3 million) in the third quarter of 2012 from RMB15.4 million in the third quarter of 2011. Share-based compensation expenses included in cost of revenues was RMB0.6 million (US$0.1 million) in the third quarter of 2012 as compared to RMB1.2 million in the third quarter of 2011.

Gross profit for the third quarter of 2012 decreased by 5.4% to RMB112.5 million (US$17.9 million) from RMB118.9 million in the third quarter of 2011. Gross margin was 39.3% in the third quarter of 2012 as compared to 43.9% in the third quarter of 2011, mainly due to the increase in staff-related costs, bandwidth costs and office rental fees. Adjusted gross margin, which excludes share-based compensation expenses, was 39.5% in the third quarter of 2012 as compared to 44.3% in the third quarter of 2011.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the third quarter of 2012 increased by 46.3% to RMB108.8 million (US$17.3 million) from RMB74.3 million in the third quarter of 2011. The increase in operating expenses was primarily attributable to increased staff-related costs, marketing and promotion events and office rental fees. Share-based compensation expenses included in operating expenses was RMB2.0 million (US$0.3 million) in the third quarter of 2012 as compared to RMB3.5 million in the third quarter of 2011.

Income from operations for the third quarter of 2012 was RMB3.7 million (US$0.6 million) as compared to RMB44.5 million in the third quarter of 2011. Operating margin was 1.3% for the third quarter of 2012 as compared to 16.4% in the third quarter of 2011. The decrease in operating margin was primarily due to increased headcount, marketing and promotion events and office rental fees.

 

2 

MIVAS includes Internet VAS, which was previously a separate component of paid service.

 

2


Adjusted income from operations, which excludes the impact of share-based compensation expenses, for the third quarter of 2012 was RMB6.3 million (US$1.0 million) as compared to RMB49.2 million in the third quarter of 2011. Adjusted operating margin was 2.2% for the third quarter of 2012 as compared to 18.2% in the third quarter of 2011.

FOREIGN CURRENCY EXCHANGE GAIN/LOSS AND INTEREST INCOME

Foreign currency exchange loss for the third quarter of 2012 was RMB2.0 million (US$0.3 million), as compared to an exchange gain of RMB13.3 million in the third quarter of 2011. Interest income for the third quarter of 2012 was RMB8.2 million (US$1.3 million), as compared to RMB4.3 million in the third quarter of 2011. The increase in interest income was primarily due to higher deposit levels resulting from the Company’s IPO net proceeds.

NET INCOME

Net income attributable to Phoenix New Media for the third quarter of 2012 was RMB11.5 million (US$1.8 million) as compared to RMB56.8 million in the third quarter of 2011. Net margin for the third quarter of 2012 was 4.0% as compared to 21.0% in third quarter of 2011. Net income per diluted ADS3 in the third quarter of 2012 was RMB0.14 (US$0.02) as compared to RMB0.70 in the third quarter of 2011.

Adjusted net income attributable to Phoenix New Media for the third quarter of 2012, which excludes share-based compensation expenses, was RMB14.1 million (US$2.2 million) as compared to RMB61.5 million in the third quarter of 2011. Adjusted net margin for the third quarter of 2012 was 4.9% as compared to 22.7% in the third quarter of 2011. Adjusted net income per diluted ADS was RMB0.17 (US$0.03) in the third quarter of 2012, as compared to RMB0.76 in the third quarter of 2011.

For the third quarter of 2012, the Company’s weighted average number of ADS used in computing diluted net income per ADS was 80,672,024.

Business Outlook

For the fourth quarter of 2012, the Company expects its total revenues to be between RMB266 million and RMB276 million. Net advertising revenues are expected to be between RMB166 million and RMB171 million. Paid service revenues are expected to be between RMB100 million and RMB105 million. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which are subject to change.

Share Repurchase Program

As of September 30, 2012, the Company had repurchased an aggregate of 1,228,724 American Depositary Shares (“ADSs”) at an aggregate cost of approximately US$4.5 million on the open market. Under its ADS repurchase program, the Company has been authorized to repurchase up to US$20 million of its outstanding ADSs for a period not to exceed twelve (12) months since August 2012. The Company expects to continue to implement its share repurchase program in a manner consistent with market conditions and the interest of its shareholders, subject to the restrictions relating to volume, price and timing under applicable law.

 

3 

“ADS” is American Depositary Share. Each ADS represents eight ordinary shares.

 

3


Conference Call Information

The Company will hold a conference call at 8:00p.m. U.S. Eastern Time on November 20, 2012 (November 21, 2012 at 9:00a.m. Beijing / Hong Kong time) to discuss its third quarter 2012 financial results and operating performance.

To participate in the call, please dial the following numbers:

 

International:    +6567239385   
China:    4001200654   
Hong Kong:    +85230512745   
United States:    +16462543515   
Conference ID:    59655968   

A replay of the call will be available through November 26, 2012 by dialing the following numbers:

 

International:    +61281990299   
China:    4001200932   
United States:    +18554525696   
Hong Kong:    +85230512780   
Conference ID:    59655968   

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media uses adjusted gross profit, adjusted gross margin, adjusted income from operations, adjusted operating margin, adjusted net income attributable to Phoenix New Media, adjusted net margin, adjusted net income attributable to ordinary shareholders and adjusted net income per diluted ADS, each of which is a non-GAAP financial measure. Adjusted gross profit is gross profit excluding share-based compensation expenses. Adjusted gross margin is adjusted gross profit divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation expenses. Adjusted operating margin is adjusted income from operations divided by total revenues. Adjusted net income attributable to Phoenix New Media is net income attributable to Phoenix New Media excluding share-based compensation expenses. Adjusted net margin is adjusted net income attributable to Phoenix New Media divided by total revenues. Adjusted net income attributable to ordinary shareholders is net income attributable to ordinary shareholders excluding share-based compensation expenses. Adjusted net income per diluted ADS is adjusted net income attributable to ordinary shareholders divided by weighted average number of diluted ADS. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation adds clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income to obtain a better understanding of its operating performance. It uses this non-GAAP financial measure for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the company’s performance against its competitors and ultimately monitor its capacity to generate returns for its investors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation expenses, which have been and will continue to be significant recurring expenses in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from or as an alternative to the financial measure prepared in accordance with U.S. GAAP.

 

4


Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.2848 to US$1.00, the noon buying rate in effect on September 30, 2012 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media’s platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services (“MIVAS”).

Safe Harbor Statement

This announcement contains forward–looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward–looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward–looking statements. Phoenix New Media may also make written or oral forward–looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20–F and 6–K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward–looking statements. Forward–looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward–looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company’s reliance on online advertising and MIVAS for the majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and service offerings; the Company’s reliance on mobile operators in China to provide most of its MIVAS; changes by mobile operators in China to their policies for MIVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F–1, as amended, and its annual report on Form 20–F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward–looking statement, except as required under applicable law.

 

5


For investor and media inquiries please contact:

Phoenix New Media Limited

Matthew Zhao

Tel: +86 (10) 6067-6868

Email: ir@ifeng.com

ICR, Inc.

Jeremy Peruski

Tel: +1 (646) 405-4883

Email: Jeremy.peruski@icrinc.com

 

6


Phoenix New Media Limited

Unaudited Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

     December 31,
2011
    September 30,
2012
    September 30,
2012
 
     RMB     RMB     US $  

ASSETS

      

Current assets:

      

Cash and cash equivalents

     397,166        319,091        50,772   

Term deposit

     784,023        797,972        126,969   

Accounts receivable, net

     202,097        308,887        49,148   

Amounts due from related parties

     64,388        61,836        9,839   

Prepayment and other current assets

     46,334        76,827        12,224   

Deferred tax assets

     11,931        20,506        3,263   
  

 

 

   

 

 

   

 

 

 

Total current assets

     1,505,939        1,585,119        252,215   
  

 

 

   

 

 

   

 

 

 

Non current assets:

      

Property and equipment, net

     41,012        99,880        15,892   

Intangible assets, net

     5,415        8,385        1,334   

Other non-current assets

     12,128        11,139        1,773   
  

 

 

   

 

 

   

 

 

 

Total non-current assets

     58,555        119,404        18,999   
  

 

 

   

 

 

   

 

 

 

Total assets

     1,564,494        1,704,523        271,214   
  

 

 

   

 

 

   

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

      

Current liabilities:

      

Accounts payable

     120,910        171,759        27,329   

Amounts due to related parties

     3,889        16,046        2,553   

Advances from customers

     7,191        11,977        1,906   

Taxes payable

     35,822        29,140        4,637   

Salary and welfare payable

     45,119        51,289        8,161   

Accrued expenses and other current liabilities

     39,276        43,486        6,919   
  

 

 

   

 

 

   

 

 

 

Total current liabilities

     252,207        323,697        51,505   
  

 

 

   

 

 

   

 

 

 

Long-term liabilities

     5,504        7,224        1,149   
  

 

 

   

 

 

   

 

 

 

Total liabilities

     257,711        330,921        52,654   
  

 

 

   

 

 

   

 

 

 

Shareholders’ equity

      

Ordinary shares

     42,054        42,271        6,726   

Additional paid-in capital

     1,830,882        1,818,767        289,391   

Treasury stock

     —          (7,106     (1,131

Statutory reserves

     24,647        24,647        3,922   

Accumulated deficit

     (555,831     (476,334     (75,790

Accumulated other comprehensive loss

     (34,969     (28,643     (4,558
  

 

 

   

 

 

   

 

 

 

Total shareholders’ equity

     1,306,783        1,373,602        218,560   
  

 

 

   

 

 

   

 

 

 

Total liabilities and shareholders’ equity

     1,564,494        1,704,523        271,214   
  

 

 

   

 

 

   

 

 

 

 

7


Phoenix New Media Limited

Unaudited Condensed Consolidated Statements of Operations

(Amounts in thousands, except for number of shares and per share data)

 

     Three Months Ended     Nine Months Ended  
     September 30,
2011
    June 30,
2012
    September 30,
2012
    September 30,
2012
    September 30,
2011
    September 30,
2012
    September 30,
2012
 
     RMB     RMB     RMB     US $     RMB     RMB     US $  

Revenues:

              

Net advertising revenues

     126,172        147,603        140,521        22,359        315,387        417,022        66,354   

Paid service revenues

     144,599        135,777        145,837        23,205        354,753        391,788        62,339   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

     270,771        283,380        286,358        45,564        670,140        808,810        128,693   

Cost of revenues

     (151,912     (157,313     (173,887     (27,668     (390,440     (466,224     (74,183
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

     118,859        126,067        112,471        17,896        279,700        342,586        54,510   

Operating expenses:

              

Sales and marketing expenses

     (36,890     (37,218     (54,073     (8,604     (113,166     (130,773     (20,808

General and administrative expenses

     (19,716     (31,591     (29,029     (4,619     (55,679     (78,004     (12,412

Technology and product development expenses

     (17,732     (22,208     (25,676     (4,085     (51,114     (67,875     (10,799
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

     (74,338     (91,017     (108,778     (17,308     (219,959     (276,652     (44,019
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Income from operations

     44,521        35,050        3,693        588        59,741        65,934        10,491   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Other income:

              

Interest income

     4,260        8,554        8,150        1,297        4,699        25,466        4,052   

Foreign currency exchange gain/(loss)

     13,318        (3,474     (1,976     (314     13,418        (4,692     (747

Others, net

     1,010        1,487        1,494        237        1,967        4,508        718   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income before tax

     63,109        41,617        11,361        1,808        79,825        91,216        14,514   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Income taxes expenses

     (6,271     (6,595     181        28        (12,989     (11,719     (1,865
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income attributable to Phoenix New Media

     56,838        35,022        11,542        1,836        66,836        79,497        12,649   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accretion to convertible redeemable preferred share redemption value

     —          —          —          —          (773,623     —          —     

Income allocation to participating preferred shares

     —          —          —          —          (6,172     —          —     
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income/(loss) attributable to ordinary shareholders

     56,838        35,022        11,542        1,836        (712,959     79,497        12,649   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income/(loss) per ordinary share—basic

     0.09        0.06        0.02        0.003        (1.46     0.13        0.020   

Net income/(loss) per ordinary share—diluted

     0.09        0.05        0.02        0.003        (1.46     0.12        0.020   

Weighted average number of ordinary shares used in computing basic net income/(loss) per share

     610,872,332        623,297,593        624,008,549        624,008,549        487,159,760        622,010,661        622,010,661   

Weighted average number of ordinary shares used in computing diluted net income/(loss) per share

     648,380,080        648,612,661        645,376,189        645,376,189        487,159,760        647,617,767        647,617,767   

Net income/(loss) per ADS—basic

     0.74        0.45        0.15        0.024        (11.71     1.02        0.163   

Net income/(loss) per ADS—diluted

     0.70        0.43        0.14        0.023        (11.71     0.98        0.156   

Weighted average number of ADS used in computing basic net income/(loss) per ADS

     76,359,042        77,912,199        78,001,069        78,001,069        60,894,970        77,751,333        77,751,333   

Weighted average number of ADS used in computing diluted net income/(loss) per ADS

     81,047,510        81,076,583        80,672,024        80,672,024        60,894,970        80,952,221        80,952,221   

 

8


Reconciliations of Non-GAAP Results of Operations Measures to The Nearest Comparables GAAP Measures

(Amounts in thousands, except for number of shares and per share data)

 

     Three Months Ended September 30, 2011     Three Months Ended June 30, 2012     Three Months Ended September 30, 2012  
     GAAP     Non-GAAP
Adjustments(1)
     Non-GAAP     GAAP     Non-GAAP
Adjustments(1)
     Non-GAAP     GAAP     Non-GAAP
Adjustments(1)
     Non-GAAP  
     RMB     RMB      RMB     RMB     RMB      RMB     RMB     RMB      RMB  
     (Unaudited)     (Unaudited)      (Unaudited)     (Unaudited)     (Unaudited)      (Unaudited)     (Unaudited)     (Unaudited)      (Unaudited)  

Gross profit

     118,859        1,188         120,047        126,067        677         126,744        112,471        554         113,025   

Gross margin

     43.9        44.3     44.5        44.7     39.3        39.5

Income from operations

     44,521        4,651         49,172        35,050        2,903         37,953        3,693        2,561         6,254   

Operating margin

     16.4        18.2     12.4        13.4     1.3        2.2

Net income attributable to PNM

     56,838        4,651         61,489        35,022        2,903         37,925        11,542        2,561         14,103   
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

 

Net margin

     21.0        22.7     12.4        13.4     4.0        4.9

Net income attributable to ordinary shareholders

     56,838        4,651         61,489        35,022        2,903         37,925        11,542        2,561         14,103   
  

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

   

 

 

    

 

 

 

Net income per ADS—diluted

     0.70           0.76        0.43           0.47        0.14           0.17   

Weighted average number of ADS used in computing diluted net income per ADS

     81,047,510           81,047,510        81,076,583           81,076,583        80,672,024           80,672,024   

 

(1) Non-GAAP adjustment is only to exclude share-based compensation expenses.

Details of cost of revenue is as follows:

 

     Three Months Ended  
     September 30,
2011
     June 30,
2012
     September 30,
2012
     September 30,
2012
 
     RMB      RMB      RMB      US$  
(Amounts in thousands)    (Unaudited)      (Unaudited)      (Unaudited)      (Unaudited)  

Revenue sharing fees

     89,100         72,775         79,383         12,631   

Content and operational costs

     37,920         50,530         60,109         9,564   

Bandwidth costs

     9,489         16,739         20,175         3,210   

Sales tax and surcharages

     15,403         17,269         14,220         2,263   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total cost of revenue

     151,912         157,313         173,887         27,668   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

9