6-K

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

March 2024

Commission File Number: 001-35158

 

PHOENIX NEW MEDIA LIMITED

 

Sinolight Plaza, Floor 16

No. 4 Qiyang Road

Wangjing, Chaoyang District, Beijing, 100102

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F Form 40-F


 

 


 

TABLE OF CONTENTS

 

Exhibit 99.1 — Press release: Phoenix New Media Reports Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

 


 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

 

 

 

 

PHOENIX NEW MEDIA LIMITED

By:

/s/ Edward Lu

Name:

Edward Lu

Title:

Chief Financial Officer

Date: March 12, 2024

 

 


EX-99.1

 

Exhibit 99.1

 

Phoenix New Media Reports Fourth Quarter and Fiscal Year 2023 Unaudited Financial Results

Live Conference Call to be Held at 9:30 PM U.S. Eastern Time on March 12, 2024

BEIJING, China, March 13, 2024 — Phoenix New Media Limited (NYSE: FENG) (“Phoenix New Media”, “ifeng” or the “Company”), a leading new media company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2023.

Mr. Yusheng Sun, CEO of Phoenix New Media, stated, “In the fourth quarter of 2023, we focused on boosting our content productivity, and the monetization of our content and event marketing offerings. Moving forward, we will maintain our dedication to fostering operational excellence and strategic innovation to achieve our financial objectives.”

Fourth quarter 2023 Financial Results

 

REVENUES

Total revenues in the fourth quarter of 2023 decreased by 5.4% to RMB211.8 million (US$29.8 million) from RMB223.9 million in the same period of 2022, primarily due to the year-over-year decline in both the Company’s net advertising revenues and paid services revenues.

 

Net advertising revenues in the fourth quarter of 2023 decreased by 4.1% to RMB197.0 million (US$27.7 million) from RMB205.4 million in the same period of 2022, primarily due to the reduction in advertising spending of advertisers from certain industries and intensified industry-wide competition.

Paid services revenues in the fourth quarter of 2023 decreased by 20.0% to RMB14.8 million (US$2.1 million) from RMB18.5 million in the same period of 2022. Paid services revenues comprise (i) revenues from paid contents, mainly including digital reading, audio books, and paid videos, and (ii) revenues from E-commerce and others. Revenues from paid contents in the fourth quarter of 2023 increased by 29.1% to RMB7.1 million (US$1.0 million) from RMB5.5 million in the same period of 2022, mainly due to the increase in the content spending of certain customers in the fourth quarter of 2023. Revenues from E-commerce and others in the fourth quarter of 2023 decreased by 40.8% to RMB7.7 million (US$1.1 million) from RMB13.0 million in the same period of 2022, mainly due to the decline in E-commerce revenues.

 

COST OF REVENUES AND GROSS PROFIT

Cost of revenues in the fourth quarter of 2023 decreased by 11.3% to RMB120.5 million (US$16.9 million) from RMB135.8 million in the same period of 2022, as a result of the Company’s strict cost control measures.

Gross profit in the fourth quarter of 2023 increased by 3.6% to RMB91.3 million (US$12.9 million) from RMB88.1 million in the same period of 2022. Gross margin in the fourth quarter of 2023 was 43.1%, compared to 39.4% in the same period of 2022.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the “Use of Non-GAAP Financial Measures” section below. The related reconciliations to GAAP financial measures are presented in the accompanying “Unaudited Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures.”

Non-GAAP gross margin in the fourth quarter of 2023, which excluded share-based compensation, increased to 43.1% from 39.5% in the same period of 2022.

 

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses in the fourth quarter of 2023 increased by 65.2% to RMB68.4 million (US$9.6 million) from RMB41.4 million in the same period of 2022, primarily attributable to the increase in general and administrative expenses. General and administrative expenses was much lower in the fourth quarter of 2022 as compared to the fourth quarter of 2023 primarily because the Company reversed more allowance for credit losses in the fourth quarter of 2022 due to the collection of some long-aged accounts receivables in that quarter.

 


 

Income from operations in the fourth quarter of 2023 was RMB22.9 million (US$3.3 million), compared to income from operations of RMB46.7 million in the same period of 2022. Operating margin in the fourth quarter of 2023 was 10.8%, compared to 20.9% in the same period of 2022.

Non-GAAP income from operations in the fourth quarter of 2023, which excluded share-based compensation, was RMB23.1 million (US$3.3 million), compared to non-GAAP income from operations of RMB47.3 million in the same period of 2022. Non-GAAP operating margin in the fourth quarter of 2023, which excluded share-based compensation, was 10.9%, compared to 21.1% in the same period of 2022.

OTHER INCOME OR LOSS

Other income or loss reflects net interest income, foreign currency exchange gain or loss, income or loss from equity investments, including impairment, fair value changes in investments, net, and others, net. Total net other income in the fourth quarter of 2023 was RMB2.0 million (US$0.3 million), compared to total net other income of RMB6.0 million in the same period of 2022, which mainly consisted of the following items:

Net interest income in the fourth quarter of 2023 was RMB7.6 million (US$1.1 million), compared to net interest income of RMB4.2 million in the same period of 2022.
Foreign currency exchange gain in the fourth quarter of 2023 was RMB2.1 million (US$0.3 million), compared to a foreign currency exchange gain of RMB4.2 million in the same period of 2022.
Loss from equity method investments,including impairment was RMB10.8 million (US$1.5 million) in the fourth quarter of 2023, compared to loss from equity method investments, including impairment of RMB7.4 million in the same period of 2022, which were mainly attributable to the changes in estimated fair value of the underlying investments held by the limited partnerships accounted for under the equity method.
Others, net, in the fourth quarter of 2023 was a gain of RMB3.7 million (US$0.5 million), compared to a gain of RMB5.5 million in the same period of 2022. Others, net primarily consists of some non-operating gain or loss.

 

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net income attributable to Phoenix New Media Limited in the fourth quarter of 2023 was RMB8.1 million (US$1.1 million), compared to net income attributable to Phoenix New Media Limited of RMB41.6 million in the same period of 2022. Net margin in the fourth quarter of 2023 was 3.8%, compared to 18.6% in the same period of 2022. Net income per basic and diluted ordinary share in the fourth quarter of 2023 were both RMB0.01 (US$0.00), compared to net income per basic and diluted ordinary share of RMB0.07 in the same period of 2022.

Non-GAAP net income attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity investments, including impairment, net, and fair value changes in investments, was RMB19.6 million (US$2.8 million) in the fourth quarter of 2023, compared to non-GAAP net income attributable to Phoenix New Media Limited of RMB50.0 million in the same period of 2022. Non-GAAP net margin in the fourth quarter of 2023 was 9.3%, compared to 22.3% in the same period of 2022. Non-GAAP net income per basic and diluted ADS in the fourth quarter of 2023 were both RMB1.62 (US$0.23), compared to non-GAAP net income per basic and diluted ADS of RMB4.12 in the same period of 2022. “ADS(s)” refers to the Company's American Depositary Share(s), each representing 48 Class A ordinary shares of the Company.

In the fourth quarter of 2023, the Company’s weighted average number of ADSs used in the computation of basic and diluted net income per ADS was 12,124,938. As of December 31, 2023, the Company had a total of 580,280,245 ordinary shares outstanding, or the equivalent of 12,089,172 ADSs.

Full Year 2023 Financial Results

 

REVENUES

 

Total revenues in 2023 decreased by 11.9% to RMB692.0 million (US$97.5 million) from RMB785.7 million in 2022, primarily attributable to the year-over-year decline in both the Company’s net advertising revenues and paid services revenues.

 

Net advertising revenues in 2023 decreased by 11.1% to RMB619.3 million (US$87.3 million) from RMB696.7 million in 2022, primarily due to the reduction in advertising spending of advertisers from certain industries and intensified industry-wide competition.

 

 


 

Paid services revenues in 2023 decreased by 18.3% to RMB72.7 million (US$10.2 million) from RMB89.0 million in 2022, primarily attributable to the decrease in E-commerce revenues as the Company closed certain E-commerce business.

 

COST OF REVENUES AND GROSS PROFIT

 

Cost of revenues in 2023 decreased by 15.4% to RMB464.1 million (US$65.4 million) from RMB548.5 million in 2022, as a result of the Company’s strict cost control measures.

 

Gross profit in 2023 decreased to RMB227.9 million (US$32.1 million) from RMB237.2 million in 2022. Gross margin in 2023 increased to 32.9% from 30.2% in 2022, mainly due to the Company’s effective cost control measures.

 

OPERATING EXPENSES AND LOSS FROM OPERATIONS

 

Total operating expense in 2023 decreased by 17.5% to RMB353.6 million (US$49.8 million) from RMB428.6 million in 2022, primarily attributable to the decrease in certain operating expense items as a result of the strict cost control measures taken in 2023, partially off-set by the increase in allowance for credit losses in 2023 as the Company reversed more allowance for credit losses in 2022 due to the collection of some long-aged accounts receivables.

 

Loss from operations in 2023 was RMB125.7 million (US$17.7 million), compared to RMB191.4 million in 2022. Operating margin in 2023 was negative 18.2%, compared to negative 24.4% in 2022.

 

Non-GAAP loss from operations in 2023, which excluded share-based compensation, was RMB122.0 million (US$17.2 million), compared to RMB183.6 million in 2022. Non-GAAP operating margin in 2023, which excluded share-based compensation, was negative 17.6%, compared to negative 23.4% in 2022.

 

INCOME TAX EXPENSE OR BENEFIT

 

Income tax expense was RMB13.0 million (US$1.8 million) in 2023, as the Company increased the valuation allowance for the tax effect of operating loss recognized in 2023. Income tax benefit was RMB70.4 million in 2022, as the Company recognized an income tax benefit of RMB64.4 million in 2022, which represented the difference between the actual withholding tax paid related to the gain on disposal of available-for-sale debt investments in Particle and the previously accrued withholding tax.

 

NET LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

 

Net loss attributable to the Company in 2023 was RMB102.5 million (US$14.4 million), compared to net loss attributable to the Company of RMB109.7 million in 2022. Net margin in 2023 was negative 14.8%, compared to negative 14.0% in 2022. Net loss per basic and diluted ordinary share in 2023 were both RMB0.18 (US$0.02), compared to net loss per basic and diluted ordinary share of RMB0.19 in 2022.

 

Non-GAAP net loss attributable to the Company in the fiscal year of 2023, which excluded share-based compensation, income or loss from equity method investments, including impairment, fair value changes in investments, net, income tax benefit related to the gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investment, was RMB87.2 million (US$12.3 million), compared to non-GAAP net loss attributable to the Company of RMB154.6 million in 2022. Non-GAAP net margin in the fiscal year of 2023 was negative 12.6%, compared to negative 19.7% in 2022. Non-GAAP net loss per basic and diluted ADS in 2023 were both RMB7.19 (US$1.01), compared to non-GAAP net loss per basic and diluted ADS of RMB12.74 in 2022.

 

CERTAIN BALANCE SHEET ITEMS

 

As of December 31, 2023, the Company’s cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.09 billion (US$154.0 million).

 

Business Outlook

For the first quarter of 2024, the Company expects its total revenues to be between RMB130.8 million and RMB145.8 million; net advertising revenues are expected to be between RMB121.3 million and RMB131.3 million; and paid services revenues are expected to be between RMB9.5 million and RMB14.5 million.

All of the above forecasts reflect the current and preliminary view of the Company’s management, which are subject to changes and substantial uncertainty, particularly in view of the uncertainty of macroeconomic environment.

 

 


 

Share Repurchase Program

The Company announced a share repurchase program in September 2023. The program was completed in February 2024. The Company repurchased 120,981 ADSs for a total cost of US$0.2 million under the program.

 

Conference Call Information

The Company will hold a conference call at 9:30 p.m. U.S. Eastern Time on March 12, 2024 (March 13, 2024 at 9:30 a.m. Beijing/Hong Kong time) to discuss its fourth quarter and fiscal year 2023 unaudited financial results and operating performance.

To participate in the call, please register in advance of the conference by clicking here (https://register.vevent.com/register/BI361faaf3474b426fbad5b39835b134f9). Upon registering, each participant will receive the participant dial-in numbers and a unique access PIN, which will be used to join the conference call. Please dial in 10 minutes before the call is scheduled to begin.

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com.

 


 

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity investments, including impairment, fair value changes in investments, net, income tax benefit related to the gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investment. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity method investments, including impairment, and fair value changes in investments, net, which have been and will continue to be significant recurring items, and without the effect of income tax benefit related to the gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investments, which have been significant and one-time items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company’s gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.
 

 

 


 

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB7.0999 to US$1.00, the noon buying rate in effect on December 29, 2023 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentations, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company’s reliance on online and mobile advertising for a majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company’s investment plans and strategies; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and services offerings; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company’s business in particular. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited

Muzi Guo

Email: investorrelations@ifeng.com

 

 

 


 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

 

2022

 

 

2023

 

 

2023

 

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

 

95,982

 

 

 

527,407

 

 

 

74,284

 

Term deposits and short term investments

 

 

1,049,555

 

 

 

558,765

 

 

 

78,700

 

Restricted cash

 

 

9,055

 

 

 

7,049

 

 

 

993

 

Accounts receivable, net

 

 

428,587

 

 

 

293,854

 

 

 

41,389

 

Amounts due from related parties

 

 

46,215

 

 

 

57,445

 

 

 

8,091

 

Prepayment and other current assets

 

 

32,257

 

 

 

34,108

 

 

 

4,803

 

Total current assets

 

 

1,661,651

 

 

 

1,478,628

 

 

 

208,260

 

Non-current assets:

 

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

13,091

 

 

 

7,237

 

 

 

1,019

 

Intangible assets, net

 

 

29,126

 

 

 

20,050

 

 

 

2,824

 

Available-for-sale debt investments

 

 

304

 

 

 

309

 

 

 

43

 

Equity investments, net

 

 

114,389

 

 

 

101,221

 

 

 

14,257

 

Deferred tax assets

 

 

89,060

 

 

 

70,170

 

 

 

9,883

 

Operating lease right-of-use assets, net

 

 

103,551

 

 

 

67,950

 

 

 

9,571

 

Other non-current assets

 

 

19,652

 

 

 

13,179

 

 

 

1,856

 

Total non-current assets

 

 

369,173

 

 

 

280,116

 

 

 

39,453

 

Total assets

 

 

2,030,824

 

 

 

1,758,744

 

 

 

247,713

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

 

 

 

Accounts payable

 

 

176,956

 

 

 

122,133

 

 

 

17,202

 

Amounts due to related parties

 

 

64,733

 

 

 

22,170

 

 

 

3,123

 

Advances from customers

 

 

31,942

 

 

 

34,197

 

 

 

4,816

 

Taxes payable

 

 

183,525

 

 

 

170,479

 

 

 

24,011

 

Salary and welfare payable

 

 

94,484

 

 

 

86,444

 

 

 

12,174

 

Accrued expenses and other current liabilities

 

 

89,042

 

 

 

71,656

 

 

 

10,093

 

Operating lease liabilities

 

 

23,639

 

 

 

19,915

 

 

 

2,805

 

Total current liabilities

 

 

664,321

 

 

 

526,994

 

 

 

74,224

 

Non-current liabilities:

 

 

 

 

 

 

 

 

 

Long-term liabilities

 

 

20,333

 

 

 

18,598

 

 

 

2,619

 

Operating lease liabilities

 

 

80,947

 

 

 

49,529

 

 

 

6,976

 

Total non-current liabilities

 

 

101,280

 

 

 

68,127

 

 

 

9,595

 

Total liabilities

 

 

765,601

 

 

 

595,121

 

 

 

83,819

 

Shareholders' equity:

 

 

 

 

 

 

 

 

 

Phoenix New Media Limited shareholders' equity:

 

 

 

 

 

 

 

 

 

Class A ordinary shares

 

 

17,499

 

 

 

17,499

 

 

 

2,465

 

Class B ordinary shares

 

 

22,053

 

 

 

22,053

 

 

 

3,106

 

Additional paid-in capital

 

 

1,636,822

 

 

 

1,640,535

 

 

 

231,065

 

Treasury stock

 

 

-

 

 

 

(655

)

 

 

(92

)

Statutory reserves

 

 

99,547

 

 

 

99,342

 

 

 

13,992

 

Accumulated deficit

 

 

(411,074

)

 

 

(513,365

)

 

 

(72,306

)

Accumulated other comprehensive loss

 

 

(45,402

)

 

 

(40,397

)

 

 

(5,690

)

Total Phoenix New Media Limited shareholders' equity

 

 

1,319,445

 

 

 

1,225,012

 

 

 

172,540

 

Noncontrolling interests

 

 

(54,222

)

 

 

(61,389

)

 

 

(8,646

)

Total shareholders' equity

 

 

1,265,223

 

 

 

1,163,623

 

 

 

163,894

 

Total liabilities and shareholders' equity

 

 

2,030,824

 

 

 

1,758,744

 

 

 

247,713

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Statements of Comprehensive Income/(loss)

(Amounts in thousands, except for number of shares and per share (or ADS) data)

 

Three Months Ended

 

 

Twelve Months Ended

 

 

December 31,

 

 

September 30,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

2022

 

 

2023

 

 

2023

 

 

2023

 

 

2022

 

 

2023

 

 

2023

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising revenues

 

205,409

 

 

 

134,292

 

 

 

196,966

 

 

 

27,742

 

 

 

696,664

 

 

 

619,260

 

 

 

87,221

 

Paid service revenues

 

18,505

 

 

 

19,316

 

 

 

14,873

 

 

 

2,095

 

 

 

89,043

 

 

 

72,760

 

 

 

10,248

 

Total revenues

 

223,914

 

 

 

153,608

 

 

 

211,839

 

 

 

29,837

 

 

 

785,707

 

 

 

692,020

 

 

 

97,469

 

Cost of revenues

 

(135,781

)

 

 

(101,249

)

 

 

(120,538

)

 

 

(16,977

)

 

 

(548,505

)

 

 

(464,145

)

 

 

(65,373

)

Gross profit

 

88,133

 

 

 

52,359

 

 

 

91,301

 

 

 

12,860

 

 

 

237,202

 

 

 

227,875

 

 

 

32,096

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing expenses

 

(44,368

)

 

 

(38,481

)

 

 

(48,932

)

 

 

(6,892

)

 

 

(204,984

)

 

 

(155,939

)

 

 

(21,964

)

General and administrative expenses

 

26,719

 

 

 

(34,108

)

 

 

(1,157

)

 

 

(163

)

 

 

(91,846

)

 

 

(114,974

)

 

 

(16,194

)

Technology and product development expenses

 

(23,758

)

 

 

(18,318

)

 

 

(18,284

)

 

 

(2,575

)

 

 

(131,807

)

 

 

(82,659

)

 

 

(11,642

)

Total operating expenses

 

(41,407

)

 

 

(90,907

)

 

 

(68,373

)

 

 

(9,630

)

 

 

(428,637

)

 

 

(353,572

)

 

 

(49,800

)

Income/(loss) from operations

 

46,726

 

 

 

(38,548

)

 

 

22,928

 

 

 

3,230

 

 

 

(191,435

)

 

 

(125,697

)

 

 

(17,704

)

Other income/(loss):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Interest income, net

 

4,210

 

 

 

9,475

 

 

 

7,597

 

 

 

1,070

 

 

 

31,411

 

 

 

34,671

 

 

 

4,883

 

Foreign currency exchange gain/(loss)

 

4,212

 

 

 

1,827

 

 

 

2,123

 

 

 

299

 

 

 

(32,872

)

 

 

(1,945

)

 

 

(274

)

Loss from equity method investments, including impairment

 

(7,392

)

 

 

(246

)

 

 

(10,777

)

 

 

(1,518

)

 

 

(8,195

)

 

 

(11,125

)

 

 

(1,567

)

Fair value changes in investments, net

 

(483

)

 

 

64

 

 

 

(602

)

 

 

(85

)

 

 

2,664

 

 

 

(440

)

 

 

(62

)

Impairment of available-for-sale debt investments

 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

(5,980

)

 

 

-

 

 

 

-

 

Others, net

 

5,468

 

 

 

2,190

 

 

 

3,667

 

 

 

516

 

 

 

8,294

 

 

 

8,397

 

 

 

1,183

 

Income/(loss) before income taxes

 

52,741

 

 

 

(25,238

)

 

 

24,936

 

 

 

3,512

 

 

 

(196,113

)

 

 

(96,139

)

 

 

(13,541

)

Income tax (expense)/benefit

 

(6,038

)

 

 

3,691

 

 

 

(17,719

)

 

 

(2,496

)

 

 

70,394

 

 

 

(12,976

)

 

 

(1,828

)

Net income/(loss)

 

46,703

 

 

 

(21,547

)

 

 

7,217

 

 

 

1,016

 

 

 

(125,719

)

 

 

(109,115

)

 

 

(15,369

)

Net (income)/loss attributable to noncontrolling interests

 

(5,149

)

 

 

52

 

 

 

901

 

 

 

127

 

 

 

16,067

 

 

 

6,619

 

 

 

932

 

Net income/(loss) attributable to Phoenix New Media Limited

 

41,554

 

 

 

(21,495

)

 

 

8,118

 

 

 

1,143

 

 

 

(109,652

)

 

 

(102,496

)

 

 

(14,437

)

Net income/(loss)

 

46,703

 

 

 

(21,547

)

 

 

7,217

 

 

 

1,016

 

 

 

(125,719

)

 

 

(109,115

)

 

 

(15,369

)

Other comprehensive loss, net of tax: fair value remeasurement for available-for-sale debt investments

 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

(24,010

)

 

 

-

 

 

 

-

 

Other comprehensive (loss)/income, net of tax: foreign currency translation adjustment

 

(5,749

)

 

 

(1,992

)

 

 

(3,829

)

 

 

(539

)

 

 

17,916

 

 

 

5,005

 

 

 

705

 

Comprehensive income/(loss)

 

40,954

 

 

 

(23,539

)

 

 

3,388

 

 

 

477

 

 

 

(131,813

)

 

 

(104,110

)

 

 

(14,664

)

Comprehensive (income)/loss attributable to noncontrolling interests

 

(5,149

)

 

 

52

 

 

 

901

 

 

 

127

 

 

 

16,067

 

 

 

6,619

 

 

 

932

 

Comprehensive income/(loss) attributable to Phoenix New Media Limited

 

35,805

 

 

 

(23,487

)

 

 

4,289

 

 

 

604

 

 

 

(115,746

)

 

 

(97,491

)

 

 

(13,732

)

Net income/(loss) per Class A and Class B ordinary share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

0.07

 

 

 

(0.04

)

 

 

0.01

 

 

 

0.00

 

 

 

(0.19

)

 

 

(0.18

)

 

 

(0.02

)

Diluted

 

0.07

 

 

 

(0.04

)

 

 

0.01

 

 

 

0.00

 

 

 

(0.19

)

 

 

(0.18

)

 

 

(0.02

)

Net income/(loss) per ADS (1 ADS represents 48 Class A ordinary shares):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

3.43

 

 

 

(1.77

)

 

 

0.67

 

 

 

0.09

 

 

 

(9.04

)

 

 

(8.45

)

 

 

(1.19

)

Diluted

 

3.43

 

 

 

(1.77

)

 

 

0.67

 

 

 

0.09

 

 

 

(9.04

)

 

 

(8.45

)

 

 

(1.19

)

Weighted average number of Class A and Class B ordinary shares used in computing net income/(loss) per share:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic

 

582,324,325

 

 

 

582,324,325

 

 

 

581,997,022

 

 

 

581,997,022

 

 

 

582,324,325

 

 

 

582,241,827

 

 

 

582,241,827

 

Diluted

 

582,324,325

 

 

 

582,324,325

 

 

 

581,997,022

 

 

 

581,997,022

 

 

 

582,324,325

 

 

 

582,241,827

 

 

 

582,241,827

 

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Segments Information

(Amounts in thousands)

 

Three Months Ended

 

 

Twelve Months Ended

 

 

December 31,

 

 

September 30,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

2022

 

 

2023

 

 

2023

 

 

2023

 

 

2022

 

 

2023

 

 

2023

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

205,409

 

 

 

134,292

 

 

 

196,966

 

 

 

27,742

 

 

 

696,664

 

 

 

619,260

 

 

 

87,221

 

Paid services

 

18,505

 

 

 

19,316

 

 

 

14,873

 

 

 

2,095

 

 

 

89,043

 

 

 

72,760

 

 

 

10,248

 

Total revenues

 

223,914

 

 

 

153,608

 

 

 

211,839

 

 

 

29,837

 

 

 

785,707

 

 

 

692,020

 

 

 

97,469

 

Cost of revenues

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

126,906

 

 

 

91,533

 

 

 

110,274

 

 

 

15,531

 

 

 

514,725

 

 

 

423,728

 

 

 

59,680

 

Paid services

 

8,875

 

 

 

9,716

 

 

 

10,264

 

 

 

1,446

 

 

 

33,780

 

 

 

40,417

 

 

 

5,693

 

Total cost of revenues

 

135,781

 

 

 

101,249

 

 

 

120,538

 

 

 

16,977

 

 

 

548,505

 

 

 

464,145

 

 

 

65,373

 

Gross profit

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

78,503

 

 

 

42,759

 

 

 

86,692

 

 

 

12,211

 

 

 

181,939

 

 

 

195,532

 

 

 

27,541

 

Paid services

 

9,630

 

 

 

9,600

 

 

 

4,609

 

 

 

649

 

 

 

55,263

 

 

 

32,343

 

 

 

4,555

 

Total gross profit

 

88,133

 

 

 

52,359

 

 

 

91,301

 

 

 

12,860

 

 

 

237,202

 

 

 

227,875

 

 

 

32,096

 

 

 


 

 

Phoenix New Media Limited

Unaudited Condensed Information of Cost of Revenues

(Amounts in thousands)

 

Three Months Ended

 

 

Twelve Months Ended

 

 

December 31,

 

 

September 30,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

December 31,

 

 

2022

 

 

2023

 

 

2023

 

 

2023

 

 

2022

 

 

2023

 

 

2023

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue sharing fees

 

5,635

 

 

 

3,545

 

 

 

2,598

 

 

 

366

 

 

 

16,969

 

 

 

12,997

 

 

 

1,831

 

Content and operational costs

 

120,220

 

 

 

91,093

 

 

 

110,794

 

 

 

15,605

 

 

 

484,857

 

 

 

420,721

 

 

 

59,256

 

Bandwidth costs

 

9,926

 

 

 

6,611

 

 

 

7,146

 

 

 

1,006

 

 

 

46,679

 

 

 

30,427

 

 

 

4,286

 

Total cost of revenues

 

135,781

 

 

 

101,249

 

 

 

120,538

 

 

 

16,977

 

 

 

548,505

 

 

 

464,145

 

 

 

65,373

 

 

 


 

Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

 

Three Months Ended December 31, 2022

 

 

Three Months Ended September 30, 2023

 

 

Three Months Ended December 31, 2023

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

88,133

 

 

 

224

 

(1)

 

88,357

 

 

 

52,359

 

 

 

406

 

(1)

 

52,765

 

 

 

91,301

 

 

 

85

 

(1)

 

91,386

 

Gross margin

 

39.4

%

 

 

 

 

 

39.5

%

 

 

34.1

%

 

 

 

 

 

34.4

%

 

 

43.1

%

 

 

 

 

 

43.1

%

Income/(loss) from operations

 

46,726

 

 

 

598

 

(1)

 

47,324

 

 

 

(38,548

)

 

 

832

 

(1)

 

(37,716

)

 

 

22,928

 

 

 

132

 

(1)

 

23,060

 

Operating margin

 

20.9

%

 

 

 

 

 

21.1

%

 

 

(25.1

)%

 

 

 

 

 

(24.6

)%

 

 

10.8

%

 

 

 

 

 

10.9

%

 

 

 

 

598

 

(1)

 

 

 

 

 

 

 

832

 

(1)

 

 

 

 

 

 

 

132

 

(1)

 

 

 

 

 

 

7,392

 

(2)

 

 

 

 

 

 

 

246

 

(2)

 

 

 

 

 

 

 

10,777

 

(2)

 

 

 

 

 

 

 

483

 

(3)

 

 

 

 

 

 

 

(64

)

(3)

 

 

 

 

 

 

 

602

 

(3)

 

 

Net income/(loss) attributable to Phoenix New Media Limited

 

41,554

 

 

 

8,473

 

 

 

50,027

 

 

 

(21,495

)

 

 

1,014

 

 

 

(20,481

)

 

 

8,118

 

 

 

11,511

 

 

 

19,629

 

Net margin

 

18.6

%

 

 

 

 

 

22.3

%

 

 

(14.0

)%

 

 

 

 

 

(13.3

)%

 

 

3.8

%

 

 

 

 

 

9.3

%

Net income/(loss) per ADS-diluted

 

3.43

 

 

 

 

 

 

4.12

 

 

 

(1.77

)

 

 

 

 

 

(1.69

)

 

 

0.67

 

 

 

 

 

 

1.62

 

Weighted average number of ADSs used in computing diluted net income/(loss) per ADS

 

12,131,757

 

 

 

 

 

 

12,131,757

 

 

 

12,131,757

 

 

 

 

 

 

12,131,757

 

 

 

12,124,938

 

 

 

 

 

 

12,124,938

 

 

(1) Share-based compensation

(2) Loss from equity investments, including impairment

(3) Fair value changes in investments, net

 

 

 

 

 


 

Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

 

 

Twelve Months Ended December 31, 2022

 

 

Twelve Months Ended December 31, 2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

237,202

 

 

 

2,802

 

(1)

 

240,004

 

 

 

227,875

 

 

 

1,737

 

(1)

 

229,612

 

Gross margin

 

30.2

%

 

 

 

 

 

30.6

%

 

 

32.9

%

 

 

 

 

 

33.2

%

Loss from operations

 

(191,435

)

 

 

7,881

 

(1)

 

(183,554

)

 

 

(125,697

)

 

 

3,713

 

(1)

 

(121,984

)

Operating margin

 

(24.4

)%

 

 

 

 

 

(23.4

)%

 

 

(18.2

)%

 

 

 

 

 

(17.6

)%

 

 

 

 

7,881

 

(1)

 

 

 

 

 

 

 

3,713

 

(1)

 

 

 

 

 

 

8,195

 

(2)

 

 

 

 

 

 

 

11,125

 

(2)

 

 

 

 

 

 

(2,664

)

(3)

 

 

 

 

 

 

 

440

 

(3)

 

 

 

 

 

 

 

(64,357

)

(4)

 

 

 

 

 

 

 

-

 

(4)

 

 

 

 

5,980

 

(5)

 

 

 

-

 

(5)

 

Net loss attributable to Phoenix New Media Limited

 

(109,652

)

 

 

(44,965

)

 

 

(154,617

)

 

 

(102,496

)

 

 

15,278

 

 

 

(87,218

)

Net margin

 

(14.0

)%

 

 

 

 

 

(19.7

)%

 

 

(14.8

)%

 

 

 

 

 

(12.6

)%

Net loss per ADS-diluted

 

(9.04

)

 

 

 

 

 

(12.74

)

 

 

(8.45

)

 

 

 

 

 

(7.19

)

Weighted average number of ADSs used in computing diluted net loss per ADS

 

12,131,757

 

 

 

 

 

 

12,131,757

 

 

 

12,130,038

 

 

 

 

 

 

12,130,038

 

 

(1) Share-based compensation

(2) Loss from equity investments, including impairment

(3) Fair value changes in investments, net

(4) Income tax benefit related to the gain on disposal of available-for-sale debt investments

(5) Impairment of available-for-sale debt investments