Company News
Mr.
Despite headwinds from macroeconomic uncertainties and industry challenges, we are confident that our ability to generate accurate and highly relevant sales leads in a variety of niche verticals can help our clients achieve a high ROI with a limited marketing budget."
Ms. Betty Ho, CFO of
First Quarter 2019 Financial Results
REVENUES
Total revenues for the first quarter of 2019 were RMB284.9 million (
Net advertising revenues for the first quarter of 2019 were
Paid services revenues[1] for the first quarter of 2019 were
[1] Prior to 2019, paid services revenues comprised of (i) revenues from digital entertainment, which included MVAS and digital reading, and (ii) revenues from games and others, which included web-based games, mobile games, content sales, and other online and mobile paid services through the Company's own platforms. |
Beginning from January 1, 2019, paid services revenues have been re-classified and now comprised of (i) revenues from paid contents, which includes digital reading, audio books, paid videos, and other content-related sales activities, (ii) revenues from games, which includes web-based games and mobile games, (iii) revenues from MVAS, and (iv) revenues from others. For comparison purposes, the revenues from paid services for the quarters of 2018 have been retrospectively re-classified. |
COST OF REVENUES
Cost of revenues for the first quarter of 2019 was
- Content and operational costs for the first quarter of 2019 increased from
RMB105.8 million in the first quarter of 2018 toRMB147.0 million (US$21.9 million ), primarily attributable to an increase in IP production costs. - Revenue sharing fees to telecom operators and channel partners for the first quarter of 2019 increased from
RMB8.6 million in the first quarter of 2018 toRMB17.3 million (US$2.6 million ), primarily attributable to the increase in revenue sharing fees paid to content providers by Tadu. - Share-based compensation included in cost of revenues was
RMB1.4 million (US$0.2 million ) in the first quarter of 2019, as compared toRMB0.2 million in the first quarter of 2018, primarily attributable to the newly granted restricted share units to some employees under a restricted share unit scheme adopted in 2018 byFread Limited , a subsidiary of the Company.
The increase in cost of revenues was partially offset by decrease in bandwidth costs from
GROSS PROFIT
Gross profit for the first quarter of 2019 was RMB106.7 million (
To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."
Non-GAAP gross margin for the first quarter of 2019, which excluded share-based compensation, decreased to 38.0% from 55.0% in the first quarter of 2018.
OPERATING EXPENSES AND LOSS FROM OPERATIONS
Total operating expenses for the first quarter of 2019 increased by 6.9% from
Loss from operations for the first quarter of 2019 was
Non-GAAP loss from operations for the first quarter of 2019, which excluded share-based compensation, was
OTHER INCOME OR LOSS
Other income or loss reflects interest income, interest expense, foreign currency exchange gain or loss, income or loss from equity method investments, net of impairments, and others, net[2]. Total net other income for the first quarter of 2019 was
- Interest income for the first quarter of 2019 decreased to
RMB8.7 million (US$1.3 million ) fromRMB12.9 million in the first quarter of 2018. - Interest expense for the first quarter of 2019 decreased to
RMB2.9 million (US$0.4 million ), fromRMB4.6 million in the first quarter of 2018, which was primarily due to the decrease in outstanding short-term bank loans in the first quarter of 2019, as compared to that of 2018. - Foreign currency exchange loss for the first quarter of 2019 was
RMB2.2 million (US$0.3 million ), as compared to foreign currency exchange loss ofRMB15.1 million in the first quarter of 2018, which was mainly caused by the less significant appreciation of Renminbi against US dollars in the first quarter of 2019 as compared to that of 2018 that generated less exchange loss in Renminbi denominated liabilities recorded in the Company's subsidiaries whose functional currency is not Renminbi. - Loss from equity method investments, net of impairments, for the first quarter of 2019 was
RMB4.0 million (US$0.6 million ), as compared to loss from equity method investments, net of impairment, ofRMB2.4 million in the first quarter of 2018. - Others, net, for the first quarter of 2019 decreased to
RMB2.2 million (US$0.3 million ), fromRMB4.1 million in the first quarter of 2018.
[2] "Others, net" primarily consists of government subsidies and litigation loss provisions. |
NET LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED
Net loss attributable to
Non-GAAP net loss attributable to
For the first quarter of 2019, the Company's weighted average number of ADSs used in the computation of diluted net loss per ADS was 72,773,389. As of
[3] "ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company. |
CERTAIN BALANCE SHEET ITEMS
As of
On
Business Outlook
For the second quarter of 2019, the Company expects its total revenues to be between
All of the above forecasts reflect the Company's current and preliminary view on the market and operational conditions, which are subject to change.
Conference Call Information
The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on
To participate in the call, please use the dial-in numbers and conference ID below:
International: |
+65 67135440 |
Mainland China: |
4001200654 |
Hong Kong: |
+852 30186776 |
United States: |
+1 8456750438 |
United Kingdom: |
08000159724 |
Australia: |
1300713759 |
Conference ID: |
5560416 |
A replay of the call will be available through
International: |
+61 290034211 |
Mainland China: |
4006322162 |
Hong Kong: |
+852 30512780 |
United States: |
+1 6462543697 |
Conference ID: |
5560416 |
A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.
Use of Non-GAAP Financial Measures
To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"),
Exchange Rate
This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of
About
Safe Harbor Statement
This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as
For investor and media inquiries please contact:
Qing Liu
Email: investorrelations@ifeng.com
Tel: +1 (646) 405-4883
Email: investorrelations@ifeng.com
Phoenix New Media Limited |
|||||
Condensed Consolidated Balance Sheets |
|||||
(Amounts in thousands) |
|||||
December 31, |
March 31, |
March 31, |
|||
2018 |
2019 |
2019 |
|||
RMB |
RMB |
US$ |
|||
Audited* |
Unaudited |
Unaudited |
|||
ASSETS |
|||||
Current assets: |
|||||
Cash and cash equivalents |
174,024 |
295,729 |
44,065 |
||
Term deposits and short term investments |
912,594 |
1,194,317 |
177,959 |
||
Restricted cash |
269,648 |
256,850 |
38,272 |
||
Accounts receivable, net |
484,113 |
486,466 |
72,486 |
||
Amounts due from related parties |
91,228 |
89,374 |
13,317 |
||
Prepayment and other current assets |
88,963 |
94,066 |
14,016 |
||
Total current assets |
2,020,570 |
2,416,802 |
360,115 |
||
Non-current assets: |
|||||
Property and equipment, net |
95,631 |
88,217 |
13,145 |
||
Intangible assets, net |
97,448 |
96,834 |
14,429 |
||
Goodwill |
338,288 |
338,288 |
50,406 |
||
Available-for-sale debt investments |
1,961,474 |
2,730,448 |
406,849 |
||
Equity investments, net |
33,694 |
29,726 |
4,429 |
||
Deferred tax assets |
60,160 |
55,978 |
8,341 |
||
Operating lease right-of- use assets, net |
- |
93,551 |
13,940 |
||
Other non-current assets |
23,454 |
18,070 |
2,693 |
||
Total non-current assets |
2,610,149 |
3,451,112 |
514,232 |
||
Total assets |
4,630,719 |
5,867,914 |
874,347 |
||
LIABILITIES AND SHAREHOLDERS' EQUITY |
|||||
Current liabilities: |
|||||
Short-term loans |
267,665 |
242,406 |
36,120 |
||
Accounts payable |
264,753 |
253,078 |
37,710 |
||
Amounts due to related parties |
25,218 |
18,070 |
2,693 |
||
Advances from customers |
54,601 |
53,051 |
7,905 |
||
Taxes payable |
101,386 |
95,159 |
14,179 |
||
Salary and welfare payable |
132,316 |
92,259 |
13,747 |
||
Deposits from proposed buyers of investments in |
- |
673,350 |
100,332 |
||
Accrued expenses and other current liabilities |
227,328 |
264,347 |
39,388 |
||
Operating lease liabilities |
- |
27,195 |
4,052 |
||
Total current liabilities |
1,073,267 |
1,718,915 |
256,126 |
||
Non-current liabilities: |
|||||
Deferred tax liabilities |
140,960 |
216,084 |
32,198 |
||
Long-term liabilities |
26,131 |
26,131 |
3,894 |
||
Operating lease liabilities |
- |
67,554 |
10,066 |
||
Total non-current liabilities |
167,091 |
309,769 |
46,158 |
||
Total liabilities |
1,240,358 |
2,028,684 |
302,284 |
||
Shareholders' equity: |
|||||
Phoenix New Media Limited shareholders' equity: |
|||||
Class A ordinary shares |
17,487 |
17,494 |
2,607 |
||
Class B ordinary shares |
22,053 |
22,053 |
3,286 |
||
Additional paid-in capital |
1,604,588 |
1,604,501 |
239,078 |
||
Statutory reserves |
87,620 |
87,620 |
13,056 |
||
Retained earnings |
159,621 |
39,884 |
5,943 |
||
Accumulated other comprehensive income |
1,188,358 |
1,886,567 |
281,107 |
||
Total Phoenix New Media Limited shareholders' equity |
3,079,727 |
3,658,119 |
545,077 |
||
Noncontrolling interests |
310,634 |
181,111 |
26,986 |
||
Total shareholders' equity |
3,390,361 |
3,839,230 |
572,063 |
||
Total liabilities and shareholders' equity |
4,630,719 |
5,867,914 |
874,347 |
||
* Derived from audited financial statements included in the Company's Form 20-F dated April 26, 2019. |
Phoenix New Media Limited |
|||||||||||||||
Condensed Consolidated Statements of Comprehensive Income /(loss) |
|||||||||||||||
(Amounts in thousands, except for number of shares and per share (or ADS) data) |
|||||||||||||||
Three Months Ended |
|||||||||||||||
March 31, |
December 31, |
March 31, |
March 31, |
||||||||||||
2018 |
2018 |
2019 |
2019 |
||||||||||||
RMB |
RMB |
RMB |
US$ |
||||||||||||
Unaudited |
Unaudited |
Unaudited |
Unaudited |
||||||||||||
Revenues: |
|||||||||||||||
Net advertising revenues |
243,448 |
355,979 |
215,984 |
32,183 |
|||||||||||
Paid service revenues |
41,475 |
43,255 |
68,890 |
10,265 |
|||||||||||
Total revenues |
284,923 |
399,234 |
284,874 |
42,448 |
|||||||||||
Cost of revenues |
(128,744) |
(181,272) |
(178,145) |
(26,544) |
|||||||||||
Gross profit |
156,179 |
217,962 |
106,729 |
15,904 |
|||||||||||
Operating expenses: |
|||||||||||||||
Sales and marketing expenses |
(131,219) |
(155,522) |
(120,572) |
(17,966) |
|||||||||||
General and administrative expenses |
(34,398) |
(44,670) |
(48,852) |
(7,279) |
|||||||||||
Technology and product development expenses |
(48,412) |
(56,819) |
(59,441) |
(8,857) |
|||||||||||
Total operating expenses |
(214,029) |
(257,011) |
(228,865) |
(34,102) |
|||||||||||
Loss from operations |
(57,850) |
(39,049) |
(122,136) |
(18,198) |
|||||||||||
Other income/(loss): |
|||||||||||||||
Interest income |
12,938 |
8,608 |
8,658 |
1,290 |
|||||||||||
Interest expenses |
(4,633) |
(2,442) |
(2,903) |
(433) |
|||||||||||
Foreign currency exchange loss |
(15,131) |
(317) |
(2,167) |
(323) |
|||||||||||
(Loss)/income from equity method investments, net |
(2,430) |
3,977 |
(3,968) |
(591) |
|||||||||||
Others, net |
4,093 |
9,854 |
2,241 |
334 |
|||||||||||
Loss before tax |
(63,013) |
(19,369) |
(120,275) |
(17,921) |
|||||||||||
Income tax benefit/(expense) |
4,724 |
(20,220) |
(7,461) |
(1,112) |
|||||||||||
Net loss |
(58,289) |
(39,589) |
(127,736) |
(19,033) |
|||||||||||
Net loss attributable to noncontrolling interests |
749 |
1,292 |
7,999 |
1,192 |
|||||||||||
Net loss attributable to Phoenix New Media Limited |
(57,540) |
(38,297) |
(119,737) |
(17,841) |
|||||||||||
Net loss |
(58,289) |
(39,589) |
(127,736) |
(19,033) |
|||||||||||
Other comprehensive income, net of tax: fair value |
46,364 |
462,558 |
725,403 |
108,088 |
|||||||||||
Other comprehensive loss, net of tax: foreign |
(35,014) |
(2,534) |
(27,193) |
(4,052) |
|||||||||||
Comprehensive (loss)/income |
(46,939) |
420,435 |
570,474 |
85,003 |
|||||||||||
Comprehensive loss attributable to noncontrolling interests |
749 |
1,292 |
7,999 |
1,192 |
|||||||||||
Comprehensive (loss)/income attributable to |
(46,190) |
421,727 |
578,473 |
86,195 |
|||||||||||
Net loss attributable to Phoenix New Media Limited |
(57,540) |
(38,297) |
(119,737) |
(17,841) |
|||||||||||
Net loss per Class A and Class B ordinary share: |
|||||||||||||||
Basic |
(0.10) |
(0.07) |
(0.21) |
(0.03) |
|||||||||||
Diluted |
(0.10) |
(0.07) |
(0.21) |
(0.03) |
|||||||||||
Net loss per ADS (1 ADS represents 8 Class A ordinary shares): |
|||||||||||||||
Basic |
(0.79) |
(0.53) |
(1.65) |
(0.25) |
|||||||||||
Diluted |
(0.79) |
(0.53) |
(1.65) |
(0.25) |
|||||||||||
Weighted average number of Class A and Class B |
|||||||||||||||
Basic |
579,228,111 |
582,137,314 |
582,187,109 |
582,187,109 |
|||||||||||
Diluted |
579,228,111 |
582,137,314 |
582,187,109 |
582,187,109 |
Phoenix New Media Limited |
||||||||
Condensed Segments Information |
||||||||
(Amounts in thousands) |
||||||||
Three Months Ended |
||||||||
March 31, |
December 31, |
March 31, |
March 31, |
|||||
2018 |
2018 |
2019 |
2019 |
|||||
RMB |
RMB |
RMB |
US$ |
|||||
Unaudited |
Unaudited |
Unaudited |
Unaudited |
|||||
Revenues: |
||||||||
Net advertising service |
243,448 |
355,979 |
215,984 |
32,183 |
||||
Paid service |
41,475 |
43,255 |
68,890 |
10,265 |
||||
Total revenues |
284,923 |
399,234 |
284,874 |
42,448 |
||||
Cost of revenues |
||||||||
Net advertising service |
107,453 |
166,652 |
140,060 |
20,869 |
||||
Paid service |
21,291 |
14,620 |
38,085 |
5,675 |
||||
Total cost of revenues |
128,744 |
181,272 |
178,145 |
26,544 |
||||
Gross profit |
||||||||
Net advertising service |
135,995 |
189,327 |
75,924 |
11,314 |
||||
Paid service |
20,184 |
28,635 |
30,805 |
4,590 |
||||
Total gross profit |
156,179 |
217,962 |
106,729 |
15,904 |
Phoenix New Media Limited |
|||||||
Condensed Information of Cost of Revenues |
|||||||
(Amounts in thousands) |
|||||||
Three Months Ended |
|||||||
March 31, |
December 31, |
March 31, |
March 31, |
||||
2018 |
2018 |
2019 |
2019 |
||||
RMB |
RMB |
RMB |
US$ |
||||
Unaudited |
Unaudited |
Unaudited |
Unaudited |
||||
Revenue sharing fees |
8,617 |
13,201 |
17,329 |
2,582 |
|||
Content and operational costs |
105,784 |
153,866 |
146,961 |
21,898 |
|||
Bandwidth costs |
14,343 |
14,205 |
13,855 |
2,064 |
|||
Total cost of revenues |
128,744 |
181,272 |
178,145 |
26,544 |
Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures |
|||||||||||||||||
(Amounts in thousands, except for number of ADSs and per ADS data) |
|||||||||||||||||
Three Months Ended March 31, 2018 |
Three Months Ended December 31, 2018 |
Three Months Ended March 31, 2019 |
|||||||||||||||
Non-GAAP |
Non-GAAP |
Non-GAAP |
|||||||||||||||
GAAP |
Adjustments |
Non-GAAP |
GAAP |
Adjustments |
Non-GAAP |
GAAP |
Adjustments |
Non-GAAP |
|||||||||
RMB |
RMB |
RMB |
RMB |
RMB |
RMB |
RMB |
RMB |
RMB |
|||||||||
Unaudited |
Unaudited |
Unaudited |
Unaudited |
Unaudited |
Unaudited |
Unaudited |
Unaudited |
Unaudited |
|||||||||
Gross profit |
156,179 |
205 |
(1) |
156,384 |
217,962 |
2,469 |
(1) |
220,431 |
106,729 |
1,441 |
(1) |
108,170 |
|||||
Gross margin |
54.9% |
55.0% |
54.6% |
55.2% |
37.5% |
38.0% |
|||||||||||
Loss from |
(57,850) |
3,450 |
(1) |
(54,400) |
(39,049) |
4,614 |
(1) |
(34,435) |
(122,136) |
3,987 |
(1) |
(118,149) |
|||||
Operating margin |
(20.3)% |
(19.1)% |
(9.8)% |
(8.6)% |
(42.9)% |
(41.5)% |
|||||||||||
3,450 |
(1) |
4,614 |
(1) |
3,987 |
(1) |
||||||||||||
2,430 |
(2) |
(3,977) |
(2) |
3,968 |
(2) |
||||||||||||
Net loss |
(57,540) |
5,880 |
(51,660) |
(38,297) |
637 |
(37,660) |
(119,737) |
7,955 |
(111,782) |
||||||||
Net margin |
(20.2)% |
(18.2)% |
(9.6)% |
(9.4)% |
(42.0)% |
(39.2)% |
|||||||||||
Net loss per ADS- |
(0.79) |
(0.71) |
(0.53) |
(0.52) |
(1.65) |
(1.54) |
|||||||||||
Weighted average |
72,403,514 |
72,403,514 |
72,767,164 |
72,767,164 |
72,773,389 |
72,773,389 |
|||||||||||
(1) Share-based compensation |
|||||||||||||||||
(2) (Income)/loss from equity method investments, net of impairments |
|||||||||||||||||
Non-GAAP to GAAP reconciling items have no income tax effect. |
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