Yusheng Sun serves as the Chief Executive Officer of Phoenix New Media Limited (NYSE:FENG) and has been a Director and Chairman of the Board of Directors since August 2021. Mr. Sun also holds positions as an Executive Director, Deputy Chief Executive Officer, Editor-in-Chief, and member of the Nomination Committee of Phoenix Media Investment (Holdings) Limited (“PMI”), which is our Company's parent company. Mr. Sun joined the PMI group in February 2021, having previously served in China Central Television for over 30 years. He was the Vice President, Deputy Editor-in-Chief, and Director of the news center, and he has accumulated extensive experience and an excellent reputation in the television broadcasting industry. Mr. Sun has received numerous awards and recognitions, including the “Top Ten Outstanding Youth in China” in 1995 and the State Council Special Allowance. In 2017, he was elected as the Vice President of the Asia-Pacific Broadcasting Union (“ABU”), becoming the first Chinese national to hold a senior official position in the ABU. Mr. Sun is a Doctoral Advisor and part-time Professor at Tsinghua University and Renmin University of China. He graduated from Jilin University with a Bachelor's degree in Economics and holds the professional qualification of Senior Editor granted by the Ministry of Radio, Film, and Television, China. His book "Ten Years" has had a profound influence on the academic and media fields, and is a designated extracurricular reading for many journalism college students.

Edward Lu joined Phoenix New Media (NYSE:FENG) in 2009. Prior to becoming the CFO, he served in various managerial positions, including Executive Assistant to the CEO and Vice President in charge of Strategic Investment and Human Resources, overseeing and managing each of the company's business lines. He has accumulated extensive experience in capital raising and investment management, and participated in the planning and execution of iFeng's first-round of capital raise as well as its initial public offering. Prior to joining the company, he was the Director of Business Development at Ogilvy from 2007 to 2009. Before that, he worked in the Strategic Partnership Department at Baidu from 2006 to 2007. Edward received an MBA from INSEAD and a bachelor's degree from Western University in Canada.

Xiaoyan Chi is currently the Senior Vice President and Director of Phoenix New Media Limited (NYSE:FENG). She joined the company in 2009 as part of the team providing branded advertising and marketing solutions to advertisers. Prior to her promotion to Senior Vice President, Ms. Chi served as Vice President in advertising since 2016. Ms. Chi has over 16 years of experience in media marketing and management. She is the co-founder of the China Internet Advertising Summit and Online Advertising Competition. Ms. Chi has extensive experience in branded communications and advertisement sales. Ms. Chi received an EMBA from Peking University and a Bachelor’s degree from Beijing Technology and Business University.

Chun Liu joined Phoenix New Media Limited (NYSE: FENG) in October 2018 and serves as the Senior Vice President of the Company. He has extensive experience in the production, distribution, and monetization of numerous television programs, including one of the most influential live television interview programs, A Date with Luyu, which has won multiple industry awards. Mr. Liu served as the Executive Director of Phoenix Chinese TV during his tenure at Phoenix Satellite Television Holdings Ltd between 2000 and 2011. He holds a master's degree from the Communication University of China.

Ming Zou joined Phoenix New Media Limited (NYSE:FENG) in 1998 as an editor and director, responsible for establishing, transforming, and monetizing the company's PC website. He has extensive experience in online media content management and has played a vital role in the company's new product development. In November 2005, Mr. Zou was promoted to the position of Vice President in product planning and operations, as well as government relations. Prior to joining Phoenix New Media Limited, from March to June 1998, Mr. Zou worked in Phoenix Satellite Television Holdings in a media relations and administrative role. Mr. Zou received a bachelor's degree from the History School of Jilin University.