Form 6-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF THE

SECURITIES EXCHANGE ACT OF 1934

November 21, 2011

Commission File Number: 001-35158

 

 

PHOENIX NEW MEDIA LIMITED

 

 

Fusheng Building Tower 2, 16th Floor,

4 Hui Xin Dong Jie,

Chaoyang District, Beijing 100029

People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F  x            Form 40-F  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):             

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):             

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes  ¨             No  x

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A

 

 

 


TABLE OF CONTENTS

Exhibit 99.1 – Press release: Phoenix New Media Reports Third Quarter 2011 Results

 

2


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

PHOENIX NEW MEDIA LIMITED
By:  

/s/ Qianli Liu

Name:   Qianli Liu
Title:   Chief Financial Officer

Date: November 21, 2011

 

3

Press Release: Phoenix New Media Reports Third Quarter 2011 Results

Exhibit 99.1

Phoenix New Media Reports Third Quarter 2011 Results

3Q11 Total Revenues Up 81.3% YOY

3Q11 Net Advertising Revenues Up 155.8% YOY

3Q11 Net Income Attributable to PNM Up 131.3% YOY

Live Conference Call to be Held at 8:00 PM U.S. Eastern Time, November 21

BEIJING, China, November 21, 2011 – Phoenix New Media Limited (NYSE: FENG), a leading new media company in China (“Phoenix New Media”, “PNM” or the “Company”), today announced its unaudited financial results for the third quarter ended September 30, 2011.

Third Quarter 2011 Highlights

 

   

Total revenues increased by 81.3% year-over-year to RMB270.8 million (US$42.5 million), driven by a 155.8% increase in net advertising revenues and a 44.6% increase in paid service revenues.

 

   

Net income attributable to Phoenix New Media increased by 131.3% year-over-year to RMB56.8 million (US$8.9 million).

 

   

Adjusted net income attributable to Phoenix New Media1 increased by 109.7% year-over-year to RMB61.5 million (US$9.6 million).

 

   

Net income per diluted ADS2 was RMB0.70 (US$0.11).

 

   

Adjusted net income attributable to Phoenix New Media per diluted ADS was RMB0.76 (US$0.12).

Mr. Shuang Liu, CEO of Phoenix New Media, stated that, “We are very excited to achieve another strong quarter of growth in our financial and operational metrics. As the media gateway of choice for Chinese Internet users, we continue to experience significant user growth across each of our platforms. According to the Company’s data, the number of daily unique visitors to our website increased by 71% year-over-year to 18.7 million in September 2011. This growth continues to demonstrate the robust demand for our content. In addition, the number of daily page views to our mobile platform expanded to over 160 million in September 2011. Our continuing rapid growth in both traffic and profit again demonstrates the advantages of our convergence model from both cost and revenue synergies across our organization and business lines. We believe that our user base and advertising revenue will continue to rapidly increase because of our strong capabilities of attracting China’s increasingly sophisticated Internet users searching for differentiated and premium content.”

 

 

1 

An explanation of the Company’s non-GAAP financial measures is included in the section entitled “Use of Non-GAAP Financial Measures” below, and the related reconciliations to GAAP financial measures are presented in the accompanying financial statements.

2 

“ADS” is American Depositary Share. Each ADS represents eight ordinary shares.

 

1


Third Quarter 2011 Financial Results

REVENUES

Total revenues for the third quarter of 2011 increased by 81.3% to RMB270.8 million (US$42.5 million) from RMB149.4 million in the third quarter of 2010. Total revenues exceeded the top end of management’s earlier guidance range of RMB236 million to RMB245 million.

Net advertising revenues, calculated net of advertising agency service fees, for the third quarter of 2011 increased by 155.8% to RMB126.2 million (US$19.8 million) from RMB49.3 million in the third quarter of 2010. Net advertising revenues exceeded the top end of management’s guidance range of RMB121 million to RMB 125 million. This increase was still driven by two key drivers: number of advertisers, which grew by 23.7% to 292 in the third quarter of 2011 from 236 in the third quarter of 2010, and average revenue per advertiser (“ARPA”), which increased by 106.7% to RMB432,000 (US$67,700) in the third quarter of 2011 from RMB209,000 in the third quarter of 2010. This significant increase was primarily due to the increased spending by the Company’s advertising clients on the Company’s website and mobile portal.

Paid service revenues for the third quarter of 2011 increased by 44.6% to RMB144.6 million (US$22.7 million) from RMB100.0 million in the third quarter of 2010. Paid service revenues also exceeded the top end of management’s guidance range of RMB115 million to RMB120 million. Paid service revenues consist of revenues from two major business sub-segments: mobile Internet and value-added services (“MIVAS”)3, and video value-added services (“video VAS”). The significant growth in paid service revenues was primarily due to greater than expected revenue growth in wireless value-added services (“WVAS”) which are included in MIVAS. MIVAS increased by 44.6% to RMB134.9 million (US$21.1 million) in the third quarter of 2011 from RMB93.3 million in the third quarter of 2010. Video VAS increased by 43.8% to RMB9.7 million (US$1.5 million) in the third quarter of 2011 from RMB6.7 million in the third quarter of 2010.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues for the third quarter of 2011 increased to RMB151.9 million (US$23.8 million) from RMB83.9 million in the third quarter of 2010, in line with revenue growth. Revenue sharing fees paid to telecom operators and channel partners increased to RMB89.1 million (US$14.0 million) in the third quarter of 2011 from RMB48.7 million in the third quarter of 2010 primarily due to MIVAS revenue growth. Content and operational costs in the third quarter of 2011 grew to RMB37.9 million (US$5.9 million) from RMB22.8 million in the third quarter of 2010. This growth was primarily due to an increase in headcount for content production and advertising sales support. Bandwidth costs increased to RMB9.5 million (US$1.5 million) in the third quarter of 2011 from RMB4.9 million in the third quarter of 2010 primarily due to the Company’s user traffic growth. Share-based compensation expense included in cost of revenues was RMB1.2 million (US$0.2 million) in the third quarter of 2011.

 

 

3 

MIVAS includes Internet VAS, which was previously a separate component of MIVAS.

 

2


Gross profit for the third quarter of 2011 increased by 81.6% to RMB118.9 million (US$18.6 million) from RMB65.4 million in the third quarter of 2010. Gross margin remained stable at 43.9% in the third quarter of 2011, compared with 43.8% in the third quarter of 2010. Adjusted gross margin, which excludes the impact of share-based compensation expense, also remained stable at 44.3% in the third quarter of 2011, as compared with 44.1% in the third quarter of 2010.

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the third quarter of 2011 increased to RMB74.3 million (US$11.7 million) from RMB38.5 million in the third quarter of 2010. This increase was attributable to the general growth in the Company’s overall business, as well as investment in the Company’s continued platform expansion efforts such as Kuaibo, WeiShiTong and mobile advertising solutions. Share-based compensation expense included in operating expenses were RMB3.5 million (US$0.5 million) in the third quarter of 2011.

Income from operations for the third quarter of 2011 increased by 65.1% to RMB44.5 million (US$7.0 million) from RMB27.0 million in the third quarter of 2010. Operating income margin was 16.4% for the third quarter of 2011, as compared with 18.1% in the third quarter of 2010. This decrease in operating margin was mainly due to the abovementioned increase in platform expansion investments.

Adjusted income from operations, which excludes the impact of share-based compensation expense, for the third quarter of 2011 increased by 55.1% to RMB49.2 million (US$7.7 million) from RMB31.7 million in the third quarter of 2010. Adjusted operating income margin was 18.2% for the third quarter of 2011, as compared with 21.2% in the third quarter of 2010.

FOREIGN CURRENCY EXCHANGE GAIN AND INTEREST INCOME

Foreign currency exchange gain for the third quarter of 2011 increased to RMB13.8 million (US$2.2 million) from RMB0.2 million in the third quarter of 2010. The foreign currency exchange gain for the third quarter of 2011 was mainly attributable to RMB appreciation during the period. The majority of the proceeds from our IPO has been converted into RMB and is being held by Cayman parent company whose functional currency is U.S. dollar. Interest income for the third quarter of 2011 was RMB3.8 million (US$0.6 million) in the third quarter of 2011, compared with RMB0.2 million in the third quarter of 2010. The significant year-over-year increase was also primarily due to the higher deposit levels resulting from our IPO proceeds.

 

3


NET INCOME

Net income attributable to Phoenix New Media for the third quarter of 2011 increased by 131.3% to RMB56.8 million (US$8.9 million) from RMB24.6 million in the third quarter of 2010. Net income increased, as a result of the increase in income from operations, as well as a currency gain mentioned above.

Net income attributable to ordinary shareholders for the third quarter of 2011 was RMB56.8 million (US$8.9 million), compared to a net loss attributable to ordinary shareholders of RMB62.7 million in the third quarter of 2010. Net income per diluted ADS in the third quarter of 2011 was RMB0.70 (US$0.11) as compared with a net loss per diluted ADS of RMB1.54 in the third quarter of 2010.

Adjusted net income attributable to Phoenix New Media for the third quarter of 2011, which excludes share-based compensation expenses, increased by 109.7% to RMB61.5 million (US$9.6 million) from RMB29.3 million in the third quarter of 2010. Adjusted net margin for the third quarter of 2011 increased to 22.7% from 19.6% in the third quarter of 2010. Adjusted net income attributable to Phoenix New Media per diluted ADS was RMB0.76 (US$0.12) in the third quarter of 2011, which increased by 67.0% as compared to RMB0.45 in the third quarter of 2010.

In the third quarter of 2011, the Company’s weighted average number of ADS used in computing diluted income per ADS was 81,047,510.

Business Outlook

For the fourth quarter of 2011, the Company expects its total revenues to be between RMB247 million and RMB264 million, representing a year-over-year growth of approximately 56% to 67%. Net advertising revenues are expected to continue growing year-over-year by approximately 80% to 93%, or between RMB135 million and RMB145 million. Paid service revenues are expected to be between RMB112 million and RMB119 million, which represents a year-over-year growth of approximately 35% to 43%. As a result, for the full year 2011, the Company expects its total revenues to grow 73% to 77%, or between RMB917 million and RMB934 million as compared to year 2010. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which are subject to change.

Conference Call Information

The Company will hold a conference call at 8:00 p.m. Eastern Time on November 21, 2011 (November 22, 2011 at 9:00 a.m. Beijing / Hong Kong time) to discuss its third quarter 2011 financial results and operating performance.

To participate in the call, please dial the following numbers:

 

International:

   +6567239385   

China:

   4001200654   

Hong Kong:

   +85230512745   

 

4


United States:

   +16462543515   

United States Toll Free:

   +18555008701   

Conference ID:

   26227986   

A replay of the call will be available through November 28, 2011 by dialing the following numbers:

 

International:

   +61282355000   

China:

   4006920026   

United States:

   +17183541232   

United States Toll Free:

   +18662145335   

Conference ID:

   26227986   

A live and archived webcast of the conference call will also be available at the Company’s IR website at http://ir.ifeng.com or

http://phx.corporate-ir.net/phoenix.zhtml?p=irol eventDetails&c=242799&eventID=4241008

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media uses adjusted net income attributable to Phoenix New Media, adjusted net income attributable to Phoenix New Media per diluted ADS, adjusted gross margin, adjusted income from operations, adjusted operating income margin and adjusted net margin, each of which is a non-GAAP financial measure. Adjusted net income attributable to Phoenix New Media is net income/(loss) attributable to Phoenix New Media excluding share-based compensation expenses. Adjusted gross margin is gross profit with share-based compensation expenses added back, divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation expenses. Adjusted operating income margin is adjusted income from operations divided by total revenues; and adjusted net margin is adjusted net income attributable to Phoenix New Media divided by total revenues. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation adds clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income/(loss) to obtain a better understanding of its operating performance. It uses this non-GAAP financial measure for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the company’s performance against its competitors and ultimately monitor its capacity to generate returns for its investors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation expenses, which have been and will continue to be significant recurring expenses in its business. However, the use of non-GAAP financial measures have material limitations as an analytical tools. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income/(loss) for the period.

 

5


In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from or as an alternative to the financial measure prepared in accordance with U.S. GAAP.

Exchange Rate

The reporting currency of the Company is Renminbi (“RMB”) but, for the convenience of the reader, the amounts for the three months ended September 30, 2011 are presented in U.S. dollars (“USD”). Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.3780 to US$1.00, the noon buying rate in effect on September 30, 2011 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, PNM enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. PNM’s platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services (“MIVAS”).

Safe Harbor Statement

This announcement contains forward–looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward–looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward–looking statements. Phoenix New Media may also make written or oral forward–looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20–F and 6–K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward–looking statements. Forward–looking statements involve inherent risks and uncertainties.

 

6


A number of factors could cause actual results to differ materially from those contained in any forward–looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company’s reliance on online advertising and MIVAS for the majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and service offerings; the Company’s reliance on mobile operators in China to provide most of its MIVAS; changes by mobile operators in China to the their policies for MIVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in its registration statement on Form F–1, as amended, filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward–looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited

Matthew Zhao

Tel: +86(10)8445-8883

Email: ir@ifeng.com

ICR, Inc.

Jeremy Peruski

Tel: +1 (646) 405-4883

Email: Jeremy.peruski@icrinc.com

 

7


Phoenix New Media Limited

Unaudited Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

     December 31,
2010
    September 30,
2011
    September 30,
2011
 
     RMB     RMB     US$  

ASSETS

      

Current assets:

      

Cash and cash equivalents

     287,173        412,683        64,704   

Term deposit

     —          775,980        121,665   

Accounts receivable, net

     77,043        172,191        26,998   

Amounts due from related parties

     16,487        58,293        9,140   

Prepayment and other current assets

     19,389        32,607        5,112   

Deferred tax assets

     613        10,727        1,682   
  

 

 

   

 

 

   

 

 

 

Total current assets

     400,705        1,462,481        229,301   
  

 

 

   

 

 

   

 

 

 

Non current assets:

      

Property and equipment, net

     24,111        36,034        5,650   

Intangible assets, net

     2,363        4,516        708   

Note receivable

     17,600        2,470        387   

Other non-current assets

     2,483        2,990        469   
  

 

 

   

 

 

   

 

 

 

Total non-current assets

     46,557        46,010        7,214   
  

 

 

   

 

 

   

 

 

 

Total assets

     447,262        1,508,491        236,515   
  

 

 

   

 

 

   

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

      

Current liabilities:

      

Accounts payable

     54,115        103,895        16,290   

Amounts due to related parties

     43,477        26,960        4,227   

Advances from customers

     7,781        10,427        1,635   

Taxes payable

     9,970        23,311        3,655   

Salary and welfare payable

     26,064        48,925        7,671   

Accrued expenses and other current liabilities

     7,147        32,276        5,061   
  

 

 

   

 

 

   

 

 

 

Total current liabilities

     148,554        245,794        38,539   
  

 

 

   

 

 

   

 

 

 

Long-term liabilities

     3,483        5,391        845   
  

 

 

   

 

 

   

 

 

 

Total liabilities

     152,037        251,185        39,384   
  

 

 

   

 

 

   

 

 

 

Mezzanine equity

      

Series A convertible redeemable preferred shares

     390,183        —          —     

Shareholders’ equity/(deficit):

      

Ordinary shares

     25,140        41,826        6,558   

Additional paid-in capital

     —          1,802,359        282,590   

Statutory reserves

     10,314        10,314        1,617   

Accumulated deficit

     (129,411     (577,137     (90,489

Accumulated other comprehensive loss

     (1,001     (20,056     (3,145
  

 

 

   

 

 

   

 

 

 

Total shareholders’ equity/(deficit)

     (94,958     1,257,306        197,131   
  

 

 

   

 

 

   

 

 

 

Total liabilities, mezzanine equity and shareholders’ equity

     447,262        1,508,491        236,515   
  

 

 

   

 

 

   

 

 

 

 

8


Phoenix New Media Limited

Unaudited Condensed Consolidated Statements of Operations

(Amounts in thousands, except for number of shares and ADS and per share and per ADS data)

 

    For the three months ended     For the nine months ended  
    September 30,
2010
    June 30,
2011
    September 30,
2011
    September 30,
2011
    September 30,
2010
    September 30,
2011
    September 30,
2011
 
    RMB     RMB     RMB     US$     RMB     RMB     US$  

Revenues:

             

Net advertising revenues

    49,326        113,985        126,172        19,782        129,335        315,387        49,449   

Paid service revenues

    100,028        113,646        144,599        22,672        241,089        354,753        55,621   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

    149,354        227,631        270,771        42,454        370,424        670,140        105,070   

Cost of revenues

    (83,920     (123,653     (151,912     (23,818     (204,227     (390,440     (61,217
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

    65,434        103,978        118,859        18,636        166,197        279,700        43,853   

Operating expenses:

             

Sales and marketing expenses

    (21,717     (34,285     (36,890     (5,784     (50,770     (113,166     (17,743

General and administrative expenses

    (8,237     (16,640     (19,716     (3,091     (24,792     (55,679     (8,730

Technology and product development expenses

    (8,519     (13,590     (17,732     (2,780     (21,457     (51,114     (8,014
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

    (38,473     (64,515     (74,338     (11,655     (97,019     (219,959     (34,487
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Income from operations

    26,961        39,463        44,521        6,981        69,178        59,741        9,366   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Other income/(expenses):

             

Interest income

    207        712        3,766        590        416        4,699        737   

Foreign currency exchange gain/(loss)

    185        (223     13,812        2,166        177        13,418        2,104   

Others, net

    497        314        1,010        158        706        1,967        308   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income before tax

    27,850        40,266        63,109        9,895        70,477        79,825        12,515   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Income taxes expenses

    (3,278     (4,033     (6,271     (983     (7,875     (12,989     (2,037
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income attributable to Phoenix New Media

    24,572        36,233        56,838        8,912        62,602        66,836        10,478   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Accretion to convertible redeemable preferred share redemption value

    (76,557     (380,665     —          —          (185,328     (943,268     (147,894

Income allocation to participating preferred shares

    (10,764     (6,172     —          —          (28,519     (6,172     (968
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income/(loss) attributable to ordinary shareholders

    (62,749     (350,604     56,838        8,912        (151,245     (882,604     (138,384
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Net income/(loss) per ordinary share—basic

    (0.19     (0.73     0.09        0.01        (0.46     (1.81     (0.28

Net income/(loss) per ordinary share—diluted

    (0.19     (0.73     0.09        0.01        (0.46     (1.81     (0.28

Weighted average number of ordinary shares used in computing basic income/(loss) per share

    325,351,289        483,260,125        610,872,332        610,872,332        325,318,258        487,159,760        487,159,760   

Weighted average number of ordinary shares used in computing diluted income/(loss) per share

    325,351,289        483,260,125        648,380,080        648,380,080        325,318,258        487,159,760        487,159,760   

Net income/(loss) per ADS—basic

    (1.54     (5.80     0.74        0.12        (3.72     (14.49     (2.27

Net income/(loss) per ADS—diluted

    (1.54     (5.80     0.70        0.11        (3.72     (14.49     (2.27

Weighted average number of ADS used in computing basic income/(loss) per ADS

    40,668,911        60,407,516        76,359,042        76,359,042        40,664,782        60,894,970        60,894,970   

Weighted average number of ADS used in computing diluted income/(loss) per ADS

    40,668,911        60,407,516        81,047,510        81,047,510        40,664,782        60,894,970        60,894,970   

 

9


Reconciliations from net income/(loss) attributable to PNM to adjusted net income attributable to PNM (non-GAAP), adjusted net margin (non-GAAP) and adjusted net income attributable to PNM per diluted ADS (non-GAAP)

 

     For the three months ended     For the nine months ended  
     September 30,
2010
    June 30,
2011
    September 30,
2011
    September 30,
2011
    September 30,
2010
    September 30,
2011
    September 30,
2011
 
     RMB     RMB     RMB     US$     RMB     RMB     US$  
(Amounts in thousands)    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  

Net income attributable to PNM

     24,572        36,233        56,838        8,912        62,602        66,836        10,478   

Add back: Share-based compensation expenses

     4,749        8,604        4,651        729        9,644        61,289        9,609   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted net income attributable to PNM (non-GAAP)

     29,321        44,837        61,489        9,641        72,246        128,125        20,087   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted net margin (non-GAAP)

     19.6     19.7     22.7     22.7     19.5     19.1     19.1

Adjusted net income attributable to PNM per ADS (non-GAAP)—diluted

     0.45        0.61        0.76        0.12        1.12        1.74        0.27   

Weighted average number of ADS used in computing diluted income per ADS(non-GAAP)

     64,526,135        73,676,015        81,047,510        81,047,510        64,785,561        73,834,490        73,834,490   

Share-based compensation expenses included in:

  

         
     For the three months ended     For the nine months ended  
     September 30,
2010
    June 30,
2011
    September 30,
2011
    September 30,
2011
    September 30,
2010
    September 30,
2011
    September 30,
2011
 
     RMB     RMB     RMB     US$     RMB     RMB     US$  
(Amounts in thousands)    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  

Cost of revenues

     366        1,679        1,188        186        694        18,503        2,900   

Sales and marketing expenses

     2,667        1,417        1,156        181        3,747        16,996        2,665   

General and administrative expenses

     1,507        4,814        1,678        263        4,684        15,540        2,437   

Technology and product development expenses

     209        694        629        99        519        10,250        1,607   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total share-based compensation expenses

     4,749        8,604        4,651        729        9,644        61,289        9,609   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Details of cost of revenue is as follows:

  

         
     For the three months ended     For the nine months ended  
     September 30,
2010
    June 30,
2011
    September 30,
2011
    September 30,
2011
    September 30,
2010
    September 30,
2011
    September 30,
2011
 
     RMB     RMB     RMB     US$     RMB     RMB     US$  
(Amounts in thousands)    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  

Revenue sharing fees

     48,657        65,462        89,100        13,970        109,228        207,414        32,520   

Content and operational costs

     22,751        35,731        37,920        5,945        62,682        118,322        18,552   

Bandwidth costs

     4,929        7,879        9,489        1,488        13,282        25,118        3,938   

Business tax and surcharages

     7,583        14,581        15,403        2,415        19,035        39,586        6,207   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of revenue

     83,920        123,653        151,912        23,818        204,227        390,440        61,217   
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

10