BEIJING, May 31, 2011 /PRNewswire via COMTEX/ --

Phoenix New Media Limited ("PNM" or the "Company") (NYSE: FENG), a leading new media company based in China, announced today that the Company was recognized as one of the top three "Most Popular Graduate Employers of the Year" in China, according to a survey conducted by GTI Media and the Trendence Institute.

GTI Media unveiled its "China's 100 - Leading Graduate Employers in 2010"winners in an awards ceremony in Shanghai, China on April 27, 2011. China Mobile, McKinsey & Company, and PNM were ranked as the top three most popular graduate employers of 2010 among a group of 100 enterprises.

"As a leading new media company providing popular premium content, our employees are our most valuable assets", said Stella Sun, Director of Human Resources for PNM. Ms. Sun continued, "Our employees enable us to maintain and continuously enhance our distinguished services offering. This award recognizes PNM's long-term commitment to talent development. We aim to continue building a world class work environment, which will enable us to further stand out from the competition to achieve sustainable growth."

"China's 100 - Leading Graduate Employers in 2010" ranking is an inaugural survey conducted in China and is part of a country series organized by GTI Media, a global career service and research organization, and its research partner the Trendence Institute. Conducted from August to October 2010, the survey for China included participation of over 16,000 university students and overseas graduates from China's top 38 universities that are recognized on China's Ministry of Education's "Project 985 Top University" list. The participant students evaluated their preferred employers on a number of factors, including the employer's innovation capability, job security, work life balance, employee benefits, training programs, work environment and leadership style among others. GTI Media is the world's largest human resources company focusing on career related research and planning for university students. Based in the U.K., GTI Media has developed global operation in eight countries in Asia and Europe.

About Phoenix New Media Limited

Phoenix New Media Limited is a leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, PNM enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. PNM's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services.

Contact Information:ir@ifeng.com

SOURCE Phoenix New Media Limited